Shift Communications
AUGUST 2, 2022
While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications. Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features.
Konnect Agency
MARCH 20, 2024
Booth Space is Prime Real Estate, Invest! Activations and Giveaways Set You Apart Generic corporate giveaways like pens and mugs are uninspired and can even irritate potential customers instead of attracting them. Your color choice should also be used in messaging across social media prior to the event.
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Ishmael's Corner
JUNE 2, 2015
The typical process that guides a company in evaluating PR agencies and ultimately choosing a winner is broken. In the vast majority of PR agency reviews, the process puts a premium on showmanship and presentation skills — secondary traits when it comes to an Agency’s ability to execute a campaign month after month after month.
Victorious PR
JULY 25, 2022
On the other hand – and less relevant to startups in the short term but essential as growth proceeds – is that large corporations need to make sure the entire public feels specific ways towards them on a national level. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.
Waxing UnLyrical
APRIL 11, 2019
For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. At its simplest, that is the real power of CSR.
Flack's Revenge
JUNE 28, 2017
Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site. Focuus shows campaign KPIs in real time.
Victorious PR
FEBRUARY 6, 2023
PR For Small Businesses PR isn’t some nefarious tactic used by big corporations, it has many benefits for businesses of all sizes. Even if your small business is struggling or you don’t have the income to spend on a long-term contract with an agency, PR can help your business in the following ways. Brand awareness and promotion.
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