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Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. For creative marketing agencies, CSR often takes the form of pro-bono services. Sometimes, that pro-bono relationship can help transform an agency’s culture. At its simplest, that is the real power of CSR.

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Putting the “PR” in Partnership Relations

PRSay

While members of our industry are often still pigeonholed as press generators, those of us actively engaged on both the client and agency sides of the PR house know there are few professions as diverse and dynamic. Our work with client Coldwell Banker Real Estate provides a real world illustration of this opportunity.

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Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

Traditionally, PR firms have juggled a wide range of clients across many industries, and the largest agencies still do that, of course. But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate.

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. You need creatives to bring flair and polish. Can your agency bring big ideas and execute them? You need digital advertising for PPC and social ads. Give our services a try.

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Inside the Mind of a Daily Newspaper Business Editor: Q&A With Thom Kupper of the Star Tribune

MaccaPR

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Beyond its average weekly readership of 1.34 How multimedia tentacled do your reporters have to be? "I

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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. That is not the case for us, our job is creative, and we must be very fresh and full of ideas at all times. The corporations do not expect you to spend months learning. Lastly, be creative.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities.

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