Ethical Voices

AUGUST 1, 2022

Can corporations really be ethical media enterprises? I’ve been practicing public relations for 34 years now, both the agency and in-house side. ” I was ordered to do so and ended up writing a memo to the agency CEO stating my objections of why I thought it was wrong. That situation arose.

Ethics 71

Ethics Agency Journalism Corporate 71

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 But not everyone goes long: “Most bloggers (55%) write less than 1000 words per post. hours to write.”.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.”

Internal 147

Internal International Tools Software 147

Communications Conversations

MARCH 6, 2018

I’m the head of Cargill’s corporate-level social media team and oversee all social media at Cargill. I am also responsible for helping people across the company manage social media accounts that are not corporate-level accounts. I also manage the corporate-level team, which is about to have members on four continents.

Social Media 102

Social Media Media Corporate Resources 102

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. A media directory may identify a journalist as covering technology – but is he or she covering Apple’s iPhone apps, or wearable technology, or enterprise level software? Twitter A journalist’s. For example, here’s senior. clippings.me.

How To 121

How To YouTube Pitching LinkedIn 121

NewsWhip

JUNE 2, 2021

Jaclyn Ruelle at the Martin Agency explains: “We rely on NewsWhip predicted interactions to see if this story is going to die out by this time tomorrow morning… Or if our brand joined the story is it on the brink of being something that could have some staying power and push beyond the 24 hour window?”. Predictive Media Relations .

Media 88

Media Data Reddit Crisis 88

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. You can use the announcements you’ve already uploaded, and then write a custom note or personalized pitch. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

SEPTEMBER 10, 2016

A CMO I knew a few gigs back quantified the value of our (then) corporate blogging efforts this way: people who engaged our content on the blog were 50% more likely to make a purchase. This is because the digital skillset in large corporate businesses is abysmal. Marketing automation can take it even further. So what happens next?

Marketing 60

Marketing Measurement B2B Content Marketing 60

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. I came across writing that was properly researched, tested and presented. Core concepts in our forces-for-good canon. communicative managers.

Employee 103

Employee Communications Internal International 103

Katie Paine's Measurement Blog

MARCH 9, 2023

That narrowed the data set to 10, but produced the desired percentage and the agency was able to declare that one third of all coverage contained a key message. If you are given a bunch of data collected from agencies who may or may not have been clipping consistently with your methodology you are treading in dangerous waters.

Measurement 52

Measurement How To System Comparison 52

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. an NGLCC-certified LGBT Business Enterprise.

Policies 165

Policies Community Corporate Enterprise 165

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube? Source: Forbes ). asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

MARCH 10, 2015

Yet today we’re seeing a new and much more pernicious trend wherein individuals, sovereign states and non-state actors, under the false guise of a journalistic enterprise, purposely hack the news for their own aggrandizement. John Borthwick, CEO/co-founder, betaworks (via YouTube).

Chemicals 28

Chemicals Survey Enterprise Twitter 28

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). Intrado was formerly known as West Corporation. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. There’s got to be a better way.

Software 93

Software Banking Technology Data 93

Marketwired

FEBRUARY 16, 2016

Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk. A mentor of mine taught us to write executive quotes this way and it really does help in making them sound more real.

Creativity 100

Creativity Pitching Writing Conference 100

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise. The Associated Press is already using AI to write earnings stories.

Publicity 85

Publicity Training Technology Data 85

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful.

Marketing 63

Marketing Pitching Corporate Tools 63

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Mary Jane (MJ) Martin, MS, APR , is a communication management consultant specializing in corporate and internal communication.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Mary Jane (MJ) Martin, MS, APR , is a communication management consultant specializing in corporate and internal communication.

Conference 40

Conference Measurement Communications Employee 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Flatiron Communications

MAY 2, 2017

Enterprising PR professionals — a phrase I hope is not an oxymoron — might take a page from Product Hunt by considering all the new apps and desktop tools available to them today. Bigger agencies and corp comms’ departments (with deeper-pocketed clients) have the budgets.

Tools 45

Tools Twitter Report Pitching 45

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

PR Conversations

FEBRUARY 5, 2015

Whether it is a field of scientific endeavour, a corporate communications challenge or an attempt to communicate the position of a government or government department, a diverse talent pool will eventually do a better job than a single demographic. By Mike Spear. Diversity key in communicating ideas.

Communications 40

Communications Conference Government Policies 40

Sword and the Script

FEBRUARY 4, 2020

It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. My motive for buying the shares was a personal interest in PR technology and to track the company for these writings. Searching for an agency partner brings both expertise and execution?

Software 102

Software Analysis Data Tools 102

Masters in Communications

FEBRUARY 12, 2022

We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). Soon, many private networks merged, commercial servers linked in, and enterprise-level technology hooked upsetting the path for the internet as we know it today. style vs substance.

Ethics 52

Ethics Communications Print Television 52