Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Landis PR

MAY 8, 2023

This can include white papers, speeches, webinars, infographics, videos, blogs or social media posts. To build that kind of reputation, it’s crucial to look at the 3 C’s of Thought Leadership: Content, Credibility, Commitment. The professionals will tell you to be patient. It takes time to build a brand.

Leadership 52

Leadership Infographics Resources Social Media 52

Landis PR

DECEMBER 11, 2023

Speak to your PR agency – it’s what we do. Again, speak to your PR agency – we live and breathe by it. Create Engaging Content: Content is the vehicle that carries your brand message. Develop content that is informative, relevant, and engaging. Your PR agency will be able to guide you.

Strategy 59

Strategy Company Communications Construction 59

Shift Communications

OCTOBER 4, 2017

United Airlines learned this the hard way; a PR disaster struck when video footage of a passenger being forcibly dragged off a flight created a media firestorm, which consequently damaged their brand reputation and impacted stock value. Read the infographic below to learn more about how much bad customer experiences can cost companies.

Airlines 87

Airlines Financial Film Viral 87

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts. For maximum impact on engagement metrics across target audiences-groups, consider crafting top-tier educational content explicitly tailored to resonate with their interests and unique challenges.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Pricing: Free How to Choose a Link Building Tool?

Tools 71

Tools SEO Analysis Google 71

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

This feature is handy for larger marketing teams or agencies with multiple members doing outreach simultaneously. Pricing: Pay per email – See pricing page Generating Linkable Content Ideas One aspect of link building is creating and pitching content for links. Pricing: Free How to Choose a Link Building Tool?

Tools 62

Tools SEO Analysis Google 62

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. 3 Content Marketing Wins with Buyer Personas. What would you rather read?

How To 120

How To Tools Exercises Viral 120

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

MAY 9, 2018

I should point out that this data covers the breadth of BuzzStream customers, which includes agencies and independent companies across a wide range of industries. SEO Content Marketers – A mixed bag, but shows that still the majority of value is derived from the initial outreach campaign.

Data 120

Data SEO Groups Pitching 120

ReimaginePR

JUNE 27, 2016

Your Online Reputation Matters More Than It Used to. Back in the day, having a website was all you needed to build an online reputation. These days, a large portion of your time spent managing your brand’s reputation will be focused on your online presence. Click Here. Now that’s a bare minimum must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. 59% od companies surveyed late last year say hiring of content marketing is imminent. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Shift Communications

MARCH 18, 2015

Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock , marketers continue to place a premium on content creation. Follow a 70/30 Rule – 70% of content curated, 30% branded. Be everywhere with your content.

Content Marketing 60

Content Marketing Marketing Infographics Mobile 60

Flatiron Communications

JANUARY 15, 2016

We also were led to believe that the creation of a compelling piece of content (text, images, infographics, video) stood a chance of going viral. Now that CGM has morphed in name to UGC (user generated content), marketers want a guarantee — in the form of a ready-made audience — to drive awareness and action.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28