ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

PR 20/20

JANUARY 14, 2021

Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. Beautiful.AI

Technology 65

Technology Marketing Tools Google 65

Cision

SEPTEMBER 21, 2016

With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Aim for a mix of shared content (yours and others), company updates and thought-provoking questions. You can also create email templates for common customer service inquiries, such as: Where’s my product?

Marketing 120

Marketing Comparison eBook Social Media 120

PR 20/20

SEPTEMBER 17, 2019

“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. So, as you consider what media monitoring tool to invest in, make sure the platform you choose has the ability to deliver your results within 60 seconds of the mention.

How To 60

How To Media Analytics Television 60

Waxing UnLyrical

MAY 2, 2013

There are many tools that can help you find the right keywords. Each of these tools has their own strengths and should be included in your workflow at different times for maximum benefit (click on the screen shots to see larger versions). Google’s Keyword Tool. Customer Care Team. No matter how great the copywriting?

Blogging 111

Blogging SEO Web Google 111

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. See Mark Schaefer’s “ content shock.”) ”) But it’s tough to achieve scale without paid tools and tactics.

Trends 124

Trends SEO Leadership Print 124

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Invest in social listening and media monitoring tools. One of the best ways to preempt and even avoid a crisis is to have monitoring tools in place. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Critical Mention

JANUARY 30, 2019

The good news is that uncertainty also creates opportunity—in this case, an opportunity for organizations to take another look at their priorities with regard to their media monitoring and earned media measurement tools. All-in-one monitoring capability: As marketers know well, we live in a multichannel world. SCHEDULE A DEMO.

Media 60

Media Marketing Analytics Television 60

PR 20/20

NOVEMBER 30, 2022

For example, if you’re using a marketing automation technology, require employees to be certified in that tech to feel comfortable using the tool and make performance-driven recommendations backed by technology. What are the core components of our existing marketing technology stack? What makes our company unique in the market?

Marketing 52

Marketing Technology Internal International 52

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 59

Conference Marketing Analytics Case Study 59

Beyond PR

AUGUST 31, 2016

Content marketing is all grown up. With 88% of B2B and 76% of B2C marketers saying their organization uses it, the art and science of content marketing have exploded over the past few years. “Content marketing is sometimes ineffective because people don’t realize what it’s intended to do.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

SEPTEMBER 5, 2018

MAICON is built to help marketers: Understand AI: Discover terminology, use cases, case studies, trends and technologies. Strategize AI: Access processes, best practices, tools, templates and resources. The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions.

Conference 40

Conference Marketing Analytics Case Study 40

Waxing UnLyrical

JANUARY 27, 2016

Every dimple, carved line, and swoop of a tool mattered. Customer service with an attitude of caring and respect. Quality of graphic design and content that inspires confidence. Content that is original and shows expertise, instead of regurgitating other people’s opinions and tips. The end result?

Customer Service 40

Customer Service Reputation Energy SEO 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. AI-written content adds more noise. “PR PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 190

Marketing Content Marketing Data Social Media 190

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Rock the Status Quo

JANUARY 22, 2015

Social media is stealing their value away as the first source of breaking news and content marketing has exploded into a rich source of fresh perspectives, opinions and expertise in an unprecedented volume. And isn’t it interesting that it’s a PR agency doing the belittling, when the value of media drives their business?

Agency 100

Agency Survey Customer Service Engineering 100

Cision

MARCH 13, 2017

In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. You will need the Structured Data Testing Tool from Google to examine on-page schema code, as well as test schema markups. ScreramingFrog. GTMetrix. SproutSocial.

SEO 229

SEO Social Media Tools Google 229

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? And then there’s the aggregation or curation component – what content will you seek out and share with your audience that isn’t produced by you?

Strategy 72

Strategy How To Measurement Analytics 72

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Rock the Status Quo

MAY 28, 2015

How to Find Your Most Popular Content… So You Can Create More! One simple task that significantly improves the success of your content marketing is the ability to identify what pieces of content are driving results and which are not. It takes you from an average marketer to a GREAT one. Why pay for that!?!

Measurement 100

Measurement Analytics Google SEO 100

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals.

Social Media 93

Social Media Marketing Media Creativity 93

Stuart Bruce

OCTOBER 30, 2014

What I won’t be talking too much about are the tools we can use. I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. The clue is in our name. The truth is.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148