Shift Communications

NOVEMBER 13, 2015

Well, in the words of the immortal Packers coach Vince Lombardi: “Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a PR agency work.”. In the same way, an effective PR agency relies on strong teamwork and collaboration to keep our clients happy. or the sure-handed Julio Jones?

Comparison 60

Comparison Agency Exercises Journalism 60

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. Is this the start of a new business model for PR agencies and consultants? See it here.”.

Software 85

Software Pitching Internal International 85

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? When planning your campaign strategy, do your due diligence and ensure your in-house team or agencies have researched which publications will attract your audience. The reason?

Media 48

Media Comparison Video Education 48

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. By comparison, users make an estimated two trillion searches on Google per year. Is your PR agency bring creative ideas to the table? So, what exactly is a visual search ad? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

AUGUST 19, 2015

They provide a common language for comparison purposes. Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries.

Report 40

Report Measurement Media Comparison 40

Communications Conversations

OCTOBER 18, 2016

The Business Journal has its long-time 40 Under 40 “competition.” EVP at one of the biggest agencies in town. Another former client, Kiersten is everything an agency exec should be. at Bellmont Partners–an agency here in Minneapolis that’s grown leaps and bounds over the last few years. Thoughtful.

Agency 60

Agency Groups Public Affairs B2B 60

Buzzstream

MAY 16, 2024

I mentioned in the intro that I receive lists like the one below from agencies almost daily (note that this is a different list, yet equally as sketchy): The sites truly doing this incognito may be less risky than others. To succeed with guest blogging, you need to think like a marketer—or, better yet, like an agency.

Blogging 62

Blogging Google SEO Writing 62

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 198

Marketing Content Marketing Data Social Media 198

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

FEBRUARY 3, 2021

However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were. Campaigns at agencies are often planned months in advance, which can be tricky at the best of times as you never know when a breaking story will take over the news agenda.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

JANUARY 27, 2011

OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Mark as read Approve comment From an agency perspective i think one of the worst pitch mistakes is taking longer than your allotted time. If I don’t, I will take great pleasure in trashing your email.

Pitching 111

Pitching Facebook Interviews Twitter 111

Sword and the Script

JULY 9, 2019

“In 2009, The Wall Street Journal published an article claiming that email was dead. In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. Email open rate comparison tool by HubSpot. by Boomerang. Will Emojis Increase Reply Rates?

Study 100

Study Marketing Data Analysis 100

Sword and the Script

DECEMBER 24, 2019

Most people find independent journalism and earned media to be the most credible source of information. A study that included both a focus group and a survey which found: 67% of the focus group participants and 48% of the survey panel indicated journalism was the most credible source of information; and.

Marketing 78

Marketing Publicity Survey Study 78

Maxim Behar

NOVEMBER 16, 2020

Welcome, Maxim Behar, in all your roles and incarnations as a PR expert, specialist, agency owner, diplomat, entrepreneur, writer, fellow journalist. I read articles from the Wall Street Journal - two pages on the topic of "Failure of the Swedish model", then there are 5 more articles that talk about the success of the Swedish model.

Government 52

Government Measurement Crisis Radio 52

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Investigative journalism has given way to sensationalism.

Ethics 52

Ethics Communications Print Television 52