Sword and the Script

AUGUST 29, 2020

While there’s a lot of discussion about how events this year is bringing about change, I was struck by how the findings in three reports indicate that many of these things were already underway. CIPR tapped an independent agency “with a research specialism” to survey 1,298 people between November 18, 2019 and January 27, 2020.

Media Relations 102

Media Relations Report Industry SEO 102

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

NewsWhip

NOVEMBER 13, 2020

We recently sat down with Jaclyn Ruelle of The Martin Agency to learn more about Martin’s Cultural Impact Lab and to understand brand influence on culture today. . We launched the Cultural Impact Lab at the Martin Agency in March, 2019. And measuring it is not easy.

Agency 78

Agency Creativity Instagram Trends 78

Konnect Agency

JANUARY 19, 2021

Now, you can really encourage action because you have enough data about your target customer as they’ve worked their way down the funnel to be able to reach them through advertising, promotions and other actions measured by total conversions and return on ad spend (ROAS). Consideration.

Marketing 52

Marketing Mobile Social Media Comparison 52

Sword and the Script

APRIL 13, 2021

The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation. We do all of that with a budget that is minuscule in comparison to Google, Facebook, or most other data providers with a similar scale.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

OCTOBER 24, 2017

For example, for all the money spent at an event, “they take four days or longer to follow up with leads obtained at events.”. These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. 40% say live events. 6% say other.

B2B 64

B2B Report Marketing Survey 64

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 196

Marketing Content Marketing Data Social Media 196

Waxing UnLyrical

AUGUST 19, 2015

Although public relations practitioners agree on the importance and process of securing media coverage for organizations and clients, there is less agreement on how to measure the coverage. PR standards define what needs to be measured. They provide a common language for comparison purposes. Let’s take a look: 1. Impressions.

Report 40

Report Measurement Media Comparison 40

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. However, in terms of Digital PR many agencies transformed their tactics to ensure that campaign concepts are not as distanced from the client’s core area as they once were.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

MARCH 5, 2019

The only segment that did earn double-digits is agencies (26%) – and that’s a problem. Brands need to have a direct involvement with the influencer, rather than through an agency proxy, otherwise, the relationship is with the agency, not the brand. Here again, it a co-created event that they will be willing to share.

Survey 60

Survey Trends Marketing B2B 60

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

PR Conversations

DECEMBER 11, 2014

See, Twitter reaction to events often at odds with overall public opinion.). Next, if the organization or individual wants to be able to compare results within this survey—along demographic or geographic lines for example—minimum response rates are needed to make comparisons possible.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. The statistics are important for trending and tracking improvement and progress, but they pale in comparison to the people and the processes behind the numbers.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. Called Relation and printed by Carolus, it was a weekly summary of events.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Mark as read Approve comment Im not sure I understand you correctly, but I *think* youre talking about the impact on the agency?

Pitching 111

Pitching Facebook Interviews Twitter 111