Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Shift Communications

SEPTEMBER 14, 2017

Basic Agency Organization. The PR agency world can be a confusing one—especially for someone looking in from the outside. Let’s take a look at the basic agency organization of a PR firm and what the different people do. These teams look similar across most agencies with a few cultural twists at various firms.

Agency 87

Agency Internal International Media Training 87

ImPRessions - Crenshaw Communications

JUNE 1, 2021

For any PR agency team , a major media interview for a company spokesperson is a solid win. At the same time, having a terrific media spokesperson who can nail the messaging, handle tough questions and make business or technical language accessible isn’t always easy. . Use examples. Reflect and offer constructive feedback.

Interviews 268

Interviews Media Construction Report 268

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. It’s a good practice to show commercial viability and real-world impact before formally getting the word out about your company. No matter who speaks on behalf of your organization, it’s a good idea to provide some media training and practice.

How To 221

How To Media Training Storytelling Financial 221

Ishmael's Corner

OCTOBER 19, 2014

Cryptology, the science of coding and decoding messages, doesn’t appear in the mass communications syllabus at universities. As a service to the profession and advancing the client-agency relationship, we’ve captured client phrases that consistently find their way to PR agencies and what they really mean. Client Phrase. “We

Agency 143

Agency Media Training Conference Training 143

ImPRessions - Crenshaw Communications

JUNE 13, 2017

The client and agency contacts have happily bonded at a new business presentation, with great chemistry all around. Of course, employee turnover can happen at any company, but when it happens on the agency side, it should be a blip, not a breakdown. The negative media story. . We’ve all been there. ” .

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

MARCH 17, 2017

It’s not enough to research the agency you’re applying to – that’s your baseline. We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. PR is about more than great writing and strategic skills.

Training 159

Training Pitching Writing Video 159

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. This post will highlight some of the ways you can maintain and build successful relationships with your organization’s press contacts. Usually, PR people who do their homework are pitching you something that you care about,” Jacobs said.

Report 170

Report Local Media Pitching 170

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 22, 2018

Stereotypes about the public relations industry abound in popular culture, and some are anathema to real PR professionals (see Samantha Jones in “Sex and the City”). They can even help a company exploring PR learn a bit about what it can and can’t do, or at the very least have some fun in the process.

Airlines 170

Airlines Local Film Media Training 170

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? So when is the right time to hire a PR agency? Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications.

Agency 50

Agency Crisis Communications Measurement Analytics 50

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

For PR agencies, set realistic client expectations. The eclipse was an example a super-competitive time with countless brands vying for a slice of the media pie. It pays to set very low expectations with clients who are counting on some press. Press never seem to tire of this twist. Neither did we.

Hotels 200

Hotels Local Interviews Viral 200

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. Up and coming businesses should set ground rules early on regarding who speaks to the press and what is being said. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Prepping for Press. Beyond generating brand visibility, what do you want your PR coverage to communicate? Define your message.

Media 199

Media Interviews YouTube Hotels 199

PRSay

NOVEMBER 12, 2020

But one of the most important things for communicators to analyze right now is the way the pandemic has affected journalists, who are our most important relationships in the PR profession. Remember that before you get angry about the length of time it takes to receive a response from a reporter. “I So we’re just adapting.”.

Journalism 211

Journalism Report Interviews Meeting 211

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance.

How To 100

How To Marketing Writing Training 100

Shift Communications

JULY 19, 2017

is appalled and worried his business will suffer because of all the false information circulating about sharks. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Emily Mong.

Case Study 118

Case Study Crisis Management Crisis Study 118

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Helping You Tell Your Story One of the ways a PR team can drive sales is by creating and sharing compelling stories about your brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Helping You Tell Your Story One of the ways a PR team can drive sales is by creating and sharing compelling stories about your brand.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

The conversations surrounding your brand, the videos it is talked about, and the types of media that promote your brand are all essential to driving your brand’s success and sales. Helping You Tell Your Story One of the ways a PR team can drive sales is by creating and sharing compelling stories about your brand.

Brand 52

Brand Branding Publicity Training 52

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. In sum: if you do not wish to see it published in the press, do not say it. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? 1) They think an interview is just about answering questions. An interview is not about answering a reporter’s questions!

Interviews 60

Interviews Media Training Training Trends 60

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. Rethink writing: Michelle Messenger Garrett. So if imagery inspires you, start there.

Creativity 100

Creativity Pitching Writing Conference 100

PR in High Definition

SEPTEMBER 25, 2017

How about confidentiality dilemmas with recording complex conversations, leveraging one client to benefit another, exaggerating facts, blowing a non-disclosure agreement, understanding where loyalties lie, concerns for public safety or offering career favours? It’s the classic ‘for example’ rule we use in media training.

Ethics 63

Ethics Media Training Examples Training 63

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years. Write and distribute press releases. Plan and execute media events. Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. Staffing agencies sell “solutions.” It was wonderful (statement about how and where the person saw me). BTW, (something about LinkedIn). Then you ask them the same question.

Marketing 100

Marketing SEO Writing Engineering 100