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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144
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Tech startups, Want to Go Big? Get PR Help, for the Love of God

Flack's Revenge

But I have noticed a trend in which armchair flacks such as VCs , journalists and CEOs spew forth about PR (saying things like you don’t need PR, or an agency, or you’re doing it all wrong, etc.). Agencies are too expensive. Leave it to the pros: hire a person, team or agency that has PR experience in your field.

Skype 266
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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA (Public Relations and Communications Association) worked with YouGov to poll 203 in-house and PR agency executives to find in-house digital PR budgets have risen by 9% in a year, with expectation they will grow further over the next 12 months. There is a 31% drop in the use of expert blogs (21%).

Training 119
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Eight Questions to Answer Before Accepting an Internship

PR Job Coach

Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns. Just last week we learned from an article in the Atlantic that barely one third of the U.S.

Pinterest 120
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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

Tools 60
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Content Marketing Secrets of General Mills and Land O’ Lakes

MaccaPR

So our Minneapolis public relations agency invited two content marketing masters — Kevin Hunt , General Mills’ senior manager of corporate content, channels and analytics and Tim Brunelle, Land O’ Lakes’ Director of Content and Production — for a lively Zoom conversation, “What’s Next for Content Marketing.”.