ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A solid marketing strategy can help drive quick awareness for a new product or service. The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers.

Marketing 310

Marketing Product Launch Corporate Viral 310

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It helps organizations stay informed about their reputation, competitors, and industry trends. Advanced PR Strategies 9. How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. The traditional way of measuring PR is through impressions, a metric that was originally created by and for the advertising industry.

Comparison 294

Comparison Advertising Advertising Analytics 294

Buchanan PR

JANUARY 8, 2024

Martha Stewart’s “DIY January” with Tito’s To kick off 2023, Tito’s Handmade Vodka capitalized on the annual “Dry January” trend, a popular challenge where participants aim to avoid drinking alcohol for the entire first month of the year. Partnering with Martha Stewart, Tito’s re-imagined the nature of the trend and launched “DIY January.”

Marketing 52

Marketing Viral Trends Consumer 52

Prohibition

MAY 23, 2022

It’s vital to keep up with the ever-changing social media landscape, as trends come and go and platforms are constantly evolving, to ensure business success. Here’s a round-up of what’s changed throughout May and key trends to keep on top of across various social channels. Instagram introduces a new story format.

Instagram 62

Instagram Social Media LinkedIn Viral 62

PR for Anyone

OCTOBER 7, 2021

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. The media is regularly covering trends that are going viral on that platform.

How To 130

How To Pitching Film Video 130

ReimaginePR

SEPTEMBER 26, 2016

Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy? Here’s the one thing you must do to future proof your content marketing strategy: Click To Tweet. Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Brand 83

Brand Branding Marketing Ethics 83

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? But what’s trending in the news? What’s trending, seasonality. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did.

Pitching 130

Pitching Video YouTube Viral 130

Prohibition

NOVEMBER 9, 2021

Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence. Paid social advertising has evolved into an integral part of advertising on social media platforms. However, one thing is certain: No marketing strategy is complete without some form of paid social media.

Advertising 62

Advertising Advertising Social Media Facebook 62

Prohibition

DECEMBER 19, 2019

As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Brands turn to 360° video as a key component of their digital marketing strategy, and it’s easy to see why. 360° videos are like no other. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

JANUARY 23, 2023

This will support your brand ‘s content strategy for creating and optimising social posting moving forwards. Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video.

Video 62

Video Social Media Instagram Media 62

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This trend isn’t particularly surprising, but it gives the Friday after Thanksgiving a bit of an identity crisis. Practical Value. Get our free white paper!

Social Media 120

Social Media Facebook Print Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. With that in mind, we at SHIFT have developed a “RAISE” framework for crafting your RTM strategy. RTM is no different. Some brands have even engaged in “feuds”.

Marketing 138

Marketing Conference Trends Viral 138

Critical Mention

NOVEMBER 26, 2018

Your competitors are most likely already using influencers in their marketing strategy. According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Sword and the Script

JUNE 9, 2015

From micro-trends to the micro-moments that add up to trends, marketing today amounts to a wide variety of small opportunities across a diverse set of unique channels. Drop “going viral” as a goal. If a brand focuses on viral, it’ll wade through disappointment after disappointment before, if ever, achieving viral success.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

5W PR

MAY 18, 2018

Content is an important component of any marketing strategy. The more content a company can create as a result of their experiential marketing events, the easier it will be for that brand to supplement their existing SEO and digital advertising campaigns. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. By creating and executing effective communication strategies, a PR team can help build brand awareness, establish credibility, and, ultimately, drive sales.

Brand 52

Brand Branding Publicity Training 52

Shift Communications

APRIL 13, 2015

Will a blog post go viral? This makes taking advantage of trending content difficult. Advertising Marketing Metrics Strategy' One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Is a tweet less or more likely to work?

Analytics 60

Analytics Google How To System 60

Burrelles Fresh Ideas

MARCH 12, 2024

A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly. A social media-driven PR strategy can be cost-effective and may build your brand presence quicker than traditional methods. Effective pre-launch PR strategies include: Creating a waitlist on your website.

Social Media 79

Social Media Strategy Media Reputation 79

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Report 128

Sword and the Script

MARCH 22, 2016

Lucy Siegel of Bridge Global Strategies, a NY-based PR firm, recently published the results of a billing survey given to roughly 24 boutique PR firms with revenues of $3 million or less. 4 Key Trends Facing PR Firms of the Future. 4 Key Trends Facing PR Firms of the Future. A Trend in Client Service.

Survey 60

Survey System Trends Small Business 60

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Cision

OCTOBER 16, 2017

Today I am delighted to be joined by Chris Lynch, the CMO of Cision, Chris is responsible for Cision’s global marketing strategy spanning communications, product and digital marketing. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

Beyond PR

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics.

Google 64

Google Digital PR Mobile SEO 64

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. Watch webinar. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Lauri Pehar Borsh

APRIL 30, 2014

With the right strategy and a consistent tactical plan, your social and other online media (blogs, groups/forums) network audiences will eventually start to share, like and even comment on your broadcasted content (original articles, shared content, or back-and-forth conversations, etc.). Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

Burrelles Fresh Ideas

OCTOBER 31, 2023

In years past, the practice of ‘newsjacking’ gained popularity as a simple and cost-effective PR strategy. Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending news subjects to garner attention and visibility for your brand.

Ethics 103

Ethics Trends Social Media SEO 103

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Through data analytics, brands can also track the effectiveness of their PR efforts in real time, allowing them to refine strategies for better results.

Viral 78

Viral Digital PR Storytelling Reputation 78

Prohibition

MARCH 8, 2024

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. Find out the latest updates that could impact your strategy below. Messenger previously allowed users to manually turn this on, however, this option will now be the default.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Branded lenses jump on trends. Branded lenses also let companies land in the Trending section of the Discover tab for ten days.

B2B 310

B2B Video Creativity Social Media 310