Advertising Journalism White Paper Writing 
Cision
DECEMBER 12, 2015
It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Brand journalism is found to be 92 percent more effective at increasing awareness and 168 percent more powerful when it comes to driving consumers to the buy button. Why Are You Writing? For Whom Are You Writing?
Cision
OCTOBER 6, 2016
Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.
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Sword and the Script
FEBRUARY 16, 2021
Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Don’t mash case studies, white papers, webinars, press releases and blog posts together. Write with journalistic ideals. Media distrust grows.
Cision
DECEMBER 29, 2015
Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! A large number of businesses are already using user-generated content in their websites, social media posts and advertisements.
Sword and the Script
JULY 24, 2018
This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.
Beyond PR
MARCH 6, 2018
Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.
Beyond PR
NOVEMBER 10, 2016
writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You’re not paying for coverage—that’s what advertising is for. For instance, our latest Social Journalism Study delves into the different perspectives journalists have on the channels PR pros use to pitch them.
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