PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! I didn’t think of that! PR FOR ANYONE.

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PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

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PR for Anyone

AUGUST 18, 2022

You’ll see in this week’s short PR Tip video below a few examples where I took clients who wanted coverage on one thing but broadened it to make them an industry expert and then they could get repeat media on that “one thing.” NOW is your time to be seen as THE go-to expert, an A-Lister in your industry!

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Media Nonprofit Pitching Television 130

Burrelles Fresh Ideas

AUGUST 2, 2023

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Older individuals, particularly those over 50, are more likely to rely on television for news rather than the internet.

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Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. I believe each client begins at a different point on the PR spectrum … some need to start with blogs, online magazines and trades publications to perfect their narrative before moving to mainstream radio and television media outlets. Mika: Nail the elevator pitch. How did that translate to PR?

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Interviews Radio Small Business Pitching 284

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

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PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. Plan out your own editorial calendar of what you could possibly pitch every month. What I was doing seemed to make sense.

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How To Pitching YouTube Advertising 130

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. Media is editorial content unless you are paying for advertising. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I’d love to connect.:

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Interviews How To Media Television 130

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! Who writes about your industry for this publication. It’s so easy to build relationships with any journalist.

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ImPRessions - Crenshaw Communications

JULY 17, 2017

Internet ad spend surpasses television spend. But this threshold crossing is a sign that major advertisers can no longer give short shrift to digital ad budgets. Facebook and Google dominate digital advertising. The gaming industry generated $100 billion in global revenue in 2016, with nearly half coming from Asia.

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Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed.

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Real Estate Publicity Television Radio 52

PR for Anyone

MAY 18, 2022

I use the word “famous” because someone in your industry will be perceived as THE guru, THE expert, THE famous person in the industry. I pitch the same media people different stories every month. NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I make a plan and I stick with it.

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YouTube Video How To Pitching 130

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share. Multimedia Experience.

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Radio Television Social Media Sports 92

PR for Anyone

OCTOBER 13, 2022

Go to the channel HERE , subscribe and ring the bell so you’re notified of new videos and then go check out the new playlist, Established to Known™ to help you really position yourself as a known industry expert. Imagine having the media reach out to you because you are seen as THE go-to expert in the industry.

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PR for Anyone

SEPTEMBER 8, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! This is all about your industry.”. If you want to chat about your PR and visibility, click on the box below or use this link >> Let’s Chat. It’s going to be someone, so let’s have it be you and not your competitor. I’d love to connect.: Hey, John.

Media 130

Media YouTube Video Interviews 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. 2017 PR Takeaways.

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Sword and the Script

NOVEMBER 26, 2016

with $1 million of advertising; in return, Hershey could use E.T. This bit of marketing trivia was revisited in a recent Marketplace story titled Big Soda and the Rise of Product Placement (audio): “Product placement has become so commonplace in television and movies that audiences can barely recognize it anymore. in its own ads.”).

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Brand Branding Content Marketing Film 60

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. The CPG industry is a great training ground for marketers in any industry. You don’t need to be a big shot so send us a pitch ! Today he’s on his own.

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Technology Marketing Retail Interviews 61

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You just need to follow the Get PR Famous Formula and be newsworthy, create great hooks, and find the right journalist to pitch. I’d love to connect.: So that is this week’s free publicity tip.

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Where the Fishermen Ain't

OCTOBER 25, 2013

For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized. Open-Source Values and Practices the Same Things the PR Industry Ought To. This is to say nothing of the subsystems for crisis management or Wikipedia engagement. .

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PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

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Publicity Small Business Advertising Advertising 63

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. I’d love to connect.:

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Publicity Marketing YouTube Video 225

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Layoffs and restructuring are still common practices.

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Journalism Trends Local Print 120

Burrelles Fresh Ideas

OCTOBER 31, 2023

Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic. This left sections of the Superdome in darkness and left television viewers wondering what caused the unforeseen disruption. Oreo seized this opportunity by dropping this amazing tweet!

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Ethics Trends Social Media SEO 103

Cision

AUGUST 7, 2015

It seemed a reasonable request considering that I’d been broadcasting my industry observations and personal opinions through this blog since February. That sentiment may not be shared by everyone in this industry, but few will deny that agency experience carries a fair amount of professional respect. Well that just sounded dangerous.

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Tourism Television Print Industry 120

Where the Fishermen Ain't

SEPTEMBER 24, 2013

With a pitch like that and given the frothy tenor that often surrounds that kind of thing, I didn''t really expect to. As I''ve often observed, there is no hand yet imagined that our industry will not overplay. Again, advertising playing a supporting role to PR.) I didn''t get a response. Shame on us , really.

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Advertising Advertising Community Social Media 54

Bad Pitch Blog

JULY 14, 2009

That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics. How many people saw your ad and when. Share of voice. Lovely stuff, that.

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Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

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Media Relations Media Print Newspapers 115

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Tip : Any company with industry-specific expertise can capitalize on trends and breaking news. Adobe (pictured below) has a great template.

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How To Media Print Real Estate 48

Flatiron Communications

NOVEMBER 14, 2014

Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device. This is not lost on the media industry, as Gawker acerbically notes: “All of Your “Favorite” Websites Are For Sale.”

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Media Mobile Pinterest Journalism 34

Flatiron Communications

NOVEMBER 14, 2014

Digital disruption also has occurred in the music industry with the decimation of music ownership in favor of cloud-enabled streaming of one’s favorite artists and playlists onto a mobile device. This is not lost on the media industry, as Gawker acerbically notes: “All of Your “Favorite” Websites Are For Sale.”

Media 28

Media Mobile Pinterest Journalism 28

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.)

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Social Media Marketing Media Creativity 96

Communications Conversations

MAY 13, 2015

Riki demonstrated poise and confidence as she moderated a focus group with active and retired Texas Rangers (law enforcement agency) for an industry research methods course during the fall semester of 2014. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

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Groups Internal International Conference 60

PRSay

MAY 5, 2016

Over the next six months, we will once again not only witness some of the most exhilarating and historical athletic feats by Team USA Olympians and others from around the world, but also watch some incredible brand campaigns play out in their public relations and advertising initiatives along with being seen on a multitude of social media channels.

Sports 60

Sports Pitching Print Local 60

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. To maintain credibility, you must be able to call BS when there’s BS and use impartial and critical observations of the industry, and celebrate when it’s done right.

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