Prohibition

MARCH 2, 2023

2023 continues with a range of constant social media updates and changes, including some interesting new amplification options for your TikTok strategy! Get in contact today to find out how we could help you. Read about this and more in our latest round-up below.

LinkedIn 62

LinkedIn Instagram Social Media Media 62

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so. appeared first on Onclusive.

How To 195

How To Consumer Social Media Community 195

Prohibition

JUNE 8, 2023

Social media platforms like TikTok and Instagram have become powerful tools for content creators to showcase their video skills and engage with an online audience. Begin by brainstorming ideas and concepts that align with what your audience wants to be seeing online. Additionally, consider the length of your videos.

Video 62

Video Social Media Instagram Media 62

Prohibition

JUNE 20, 2023

We’re almost halfway through 2023, and so far, there’s been a lot to keep up with in the world of social media. Here we’ve rounded up the top changes and updates to have on your radar when planning your next social media campaign. Get in contact today to find out how we could help you.

Social Media 62

Social Media Media Instagram B2C 62

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Apple iOS 14 privacy features may impact ad targeting on Instagram.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

NOVEMBER 30, 2020

You’ve probably noticed Instagram’s latest addition to the platform; Reels. Reels are a new innovative way to share content and should definitely be maximised by brands to show that you are on top of the latest social media trends. What are Instagram reels? It’s an opportunity to show off your creativity.

Instagram 62

Instagram Social Media Fashion Media 62

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Here, we will educate you on everything social PPC! What is paid social media? How does Social PPC work?

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Confused as to why your Instagram campaigns don’t convert? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance.

Social Media 62

Social Media Media Advertising Advertising 62

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. What comes after social media?

How To 159

How To Facebook Social Media Advertising 159

Prohibition

JULY 7, 2023

Going live on platforms like Facebook, Instagram, and more recently TikTok can offer immense opportunities to connect with your followers on a deeper level and create more genuine, engaging relationships with consumers. Features will change and vary depending on if you’re using Instagram Live or TikTok Live, for example.

Video 62

Video Social Media Media Instagram 62

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. Instagram boasts 400 million users; Twitter comes in at 320 million. Although these numbers are astounding—especially if you’re looking at them like leads—you may be unsure of how to navigate this foreign digital territory. But,you can.

Social Media 120

Social Media Technology Pinterest How To 120

Karen Freberg

OCTOBER 9, 2017

We are seeing Instagram become the go-to platform for brands, individuals, and even social media professors. It’s been amazing to see the transformation ( and additions ) of Instagram Stories [here’s a great guide from Hootsuite ] in particular just in the past few months.

Instagram 40

Instagram Social Media Media Exercises 40

Stuart Bruce

JUNE 24, 2014

While talking about recruiting I said that I’d always prefer to recruit a PR person as it was easier to teach a PR person social media than it was to teach a social media person PR. There are some brilliant lawyers who specialise in social media law, but first and foremost they are lawyers.

Social Media 158

Social Media Media Training Media Training 158

Prohibition

JANUARY 30, 2024

Join us as we take a look at all of the Meta, X and LinkedIn updates coming to the advertising platforms that you need to be aware of. Meta expands partnership with DoubleVerify for advertiser assurance To help with the authenticity of ad placements, Meta has expanded on its already existing partnership with DoubleVerify.

Advertising 62

Advertising Advertising LinkedIn Video 62

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. There’s no hiding place in the age of social media.

Social Media 62

Social Media Trends Media How To 62

wiredPRworks

NOVEMBER 5, 2019

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels. FTC Disclosures 101 for Social Media Influencers.

Advertising 87

Advertising Advertising Guidelines Video 87

NewsWhip

DECEMBER 7, 2023

It’s interesting to note that while on social media there were heated conversations flooding everyone’s For You page, the media was focused on Target’s response to the matter. Apple Music pushes its presence on Instagram Finally, Apple Music made a big splash on Instagram in November, and it’s all thanks to K-Pop star Jung Kook.

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Brand Branding Retail Viral 78

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? They are moving to YouTube and Instagram. You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Communications Conversations

NOVEMBER 9, 2017

We’re constantly told that social media is now a pay-for-play environment. That’s the reality of social media marketing in 2017. In the last couple weeks, I’ve noticed a few stories in my feeds talking about an earned and organic social media comeback. Basically, advertising 101.

Social Media 83

Social Media Media LinkedIn Instagram 83

Shift Communications

JANUARY 25, 2023

The campaign predictably resulted in social media backlash for being tone-deaf and intentionally exclusionary. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience.

Strategy 78

Strategy Brand Branding How To 78

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. In this blog I explore how paid forms of media can be used as part of an integrated campaign. Internet-driven forms of digital media have led to the use of an integrated media model.

Media 103

Media How To Advertising Advertising 103

Deirdre Breakenridge

DECEMBER 18, 2017

Is Instagram’s new Direct App something you should be concerned with? Is your audience going to view your Instagram Stories more than Snapchat? Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time.

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Case Study Trends Instagram Social Media 224

5W PR

NOVEMBER 23, 2021

Wondering if it’s worth the time and effort to build a business account on Instagram? According to cision.com, Instagram gets 4.21 It’s also the fastest growing among the larger social media platforms. Even better, your Instagram account and business name is something like Rainbow Flowers or Colors of the Rainbow.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

NOVEMBER 28, 2016

The Dan Ariely quote above may illustrate that conventional wisdom social media interaction is often wrong, especially on Twitter. Most businesses are segmenting communication to serve the needs of the different targets within social platforms. .” – Dan Ariely, Payoff: The Hidden Logic That Shapes Our Motivations.

Twitter 0

Twitter How To Social Media YouTube 0

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

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Tools Agency Instagram Groups 150

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Understanding The Gen-Z Market Advertisers and marketers will need a unique approach to capture the attention of this tech-savvy audience.

Consumer 85

Consumer Social Media Education Advertising 85

Konnect Agency

MAY 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. However, if that perfect ad is shown to the right audience through proper social ad placement, you’ll definitely see the results you want. Utilize the right social ad placement to optimize results with the help of a paid social agency.

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

Choosing the right social ad placement is essential for optimal advertising results. However, if that perfect ad is shown to the right audience through proper social ad placement, you’ll definitely see the results you want. Utilize the right social ad placement to optimize results with the help of a paid social agency.

Agency 52

Agency Instagram Facebook Advertising 52

PR for Anyone

SEPTEMBER 8, 2022

It’s up to you to be your own megaphone when it comes to your media appearances. YOU need to post it on social media. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! Obviously, you want to put it on social media.

Media 130

Media YouTube Video Interviews 130

Prohibition

AUGUST 19, 2022

In 2021 the advertising spend on podcasts in the UK was £46m pounds. Podcast hosts primarily tend to read the brand advertisements and put their own podcast themed flair on it to keep their earned audiences intrigued. There are so many benefits for marketers – from advertising, promoting a service/product or sharing a story.

Television 62

Television Advertising Advertising Instagram 62

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. They’ll sign up for your email list, they’ll follow you on social media, and they’ll be avid supporters and referrers of your brand. How to Promote Your eBook. Click Here.

eBook 219

eBook How To Writing Community 219

Communications Conversations

JUNE 1, 2018

Essentially, it’s amounted to one Instagram post, one Facebook post and a landing page (I’m sure they’ve done some social advertising, but of course, I’m not privy to that information). After all, donuts are one of those things that are relatively pervasive on social media.

Social Media 60

Social Media Media LinkedIn Instagram 60

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

SEPTEMBER 30, 2023

In recent years, the rise of UGC creation has become very apparent, particularly on video platforms like TikTok, Instagram reels and stories – making it a key marketing tool used by brands in all sectors. It can strengthen the connection between a brand and its audience and make your brand appear more authentic.

B2C 62

B2C Video Social Media B2B 62

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. How will we distinguish real news from fake news? How can we have so many friends? How disturbing, how risky is that. Back then, many people were afraid and concerned.

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Radio Ethics How To Writing 58