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Public Relations and the Press: A Powerful Partnership

PRSay

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. But this, at the end of the day, is just promotion and advertising.

Publicity 146
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Class or crass? Brands walk a fine line in marking Queen’s death

Mark My Words

She was wearing a green dress and we talked about green energy and stuff,” he said. “It Friday’s printed newspapers were almost entirely ad-free after advertisers pulled out on news of the Queen’s death, and there is little sign that many are keen to return in a hurry. Public reaction provides a clue.

Brand 60
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PR, Not Propaganda

Maxim Behar

While initially everything revolved around government relations, businesspeople gradually became aware of the necessity to be present in the public eye, not just through advertising. After all, America is the birthplace of advertising, and everything back then happened through advertising.

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The Power of Storytelling in PR

Cision

Billboards, people, advertisements, your friend, your boss. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? Poor images won’t get picked-up on covers of big newspapers.”. “We are bombarded with information. Sell your brand.

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Maxim Behar: What will be the television of the future

Maxim Behar

Why are newspapers going away? Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. So, TV channels will have the huge motivation to produce content that is so interesting that there will be advertisers for that content.

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General Election 2019: Two sides to every story

Stephen Waddington

The photo was featured in every newspaper the next day and even placed on the cover of the manifesto. It is certainly true that sales of local newspapers have declined but their websites and other local websites want to carry images of high profile people making their local area special. Boris readily agreed.

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Behind the Headlines With Ashley Simmons

Cision

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.