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Helsinki, Finland – Growth Path Ahead

Landis PR

Safe business environment and stable democracy combined with well-educated citizens and well-functioning society provide for a solid foundation to invest and do business in Finland. It is not advisable to have an employee of a communications firm present in the interview situation. At the heart is trust. Finland is built on it.

Radio 64
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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018. I like to read background materials folks send over – it’s helpful to provide some basic information about the company or person I’m interviewing.

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Maxim Behar: What will be the television of the future

Maxim Behar

And personally, I am very far from these claims that television educates, that television should teach us, show us who Ivan Vazov is, tell us about Hristo Botev. Of course, radio stations have direct lives all the time to be able to engage their listeners. These are important things because television lives off advertisers.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. She also interviewed a program participant served by Goodwill as part of that. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. We are always looking for good people to interview about.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Do you have a view of why so many PR practitioners focus on craft skills and are reluctant to educate themselves despite many decades of body of knowledge creation?

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The Content (R)evolution: Rick Kupchella on the Power of Brand-Driven News

MaccaPR

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. Our team dove into some deep segmentation research to identify and understand the target audience, and from there was able to form educational content around aging and its impact on the healthcare system.

Brand 48