The Proactive Report

MAY 7, 2018

Analytics is very high on the list of skills valued by HR leaders, which supports the list of skills Chief Marketing officers are looking for in 2018. Here’s another stat: There’s a 45 percent under-employment rate for graduates with an advertising or PR major. SEO/SEM Marketing. Mobile Development.

Study 100

Study Analytics Software Data 100

Solo PR Pro

APRIL 19, 2016

This is a guest post from Jennifer Spivak, who is a Solo PR Pro Premium member and a digital marketing specialist. She is also a marketing instructor and curriculum architect at the Startup Institute and an adjunct professor at The City College of New York. Have you heard of Facebook Lead Ads?

Facebook 40

Facebook Mobile Advertising Advertising 40

Bianchi Biz Blog

DECEMBER 2, 2021

This shift is driving entirely new vehicle architectures and attracting a whole new range of software, sensor, electronics and technology suppliers into the automotive industry, as they seek emerging vehicle markets worth billions of dollars. The adage of “if you build it, they will come” does not apply in the new mobility space.

Automotive 68

Automotive Technology Engineering Trade Shows 68

The Proactive Report

APRIL 13, 2018

The 2018 Gartner Multichannel Effectiveness Study shows that Social Media, Mobile, and Digital are the channels most effective for reaching people at every stage of the journey – and there are only a few points between them. Word of mouth is still the best advertising and social media has become the ultimate word of mouth vehicle.

Measurement 138

Measurement Analytics Google Social Media 138

Prohibition

MARCH 29, 2021

There’s been a whole lot of new updates and trends to keep marketers on their toes for a little while. Users within the UK will now have a new ‘Shop bookmark’ both on the menu bar and in the mobile app. Previously, LinkedIn advertising has been very focussed on companies.

Social Media 62

Social Media Trends Media Instagram 62

Waxing UnLyrical

APRIL 13, 2016

What captured their attention decades ago via billboards will not even make them sit up and notice in this digital era , where everyone is glued to their mobile devices. This is where influencer marketing comes to the rescue. ” Often, marketers equate influencers with celebrities. in revenue per $1 spent.

Marketing 40

Marketing Viral Fashion Product Launch 40

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Its purpose is not to advertise a product even though that would be a great byproduct. In any case, you should avoid ‘fluffy language’ in the main body.

Engineering 128

Engineering Writing Social Media Tools 128

Prohibition

MARCH 15, 2023

The quirkiness of the video dovetails brilliantly with the music choice to reveal just how iconic the McDonald’s brand really is, making for a brilliant marketing strategy with a clear message – grab a Maccies. In recent weeks, the number of reported homophobic attacks and verbal incidents has gone up in the Premier League.

Video 62

Video Case Study Sports Creativity 62

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. That partnership has ended.”.

Trends 60

Trends Media Report Technology 60

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. The media kit for Sephora, a cosmetics and beauty product company, offers their mission statement as well as details on their Beauty Insider program and mobile app. • Lasting Impact of a Media Kit.

How To 176

How To Media Guidelines Pitching 176

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. I wrote about why I prefer Qwoted in our digital PR tools post.

Google 71

Google Infographics Pitching Resources 71

Cision

MAY 29, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

Beyond PR

MAY 30, 2017

Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. In fact, content discovery helps both consumers and online marketers. Online marketers can put relevant content in front of their targeted audience at the right time through the right channels. Enter content discovery!

How To 40

How To Engineering Content Marketing Advertising 40