wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. What We Talked About on Growing Social New.

Marketing 118

Marketing Social Media Trends Instagram 118

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming. 8 at 11:45 a.m.

Conference 84

Conference Internal International Creativity 84

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. Key Takeaway?—?Don’t

B2B 120

B2B B2C Facebook Storytelling 120

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups. Advising management.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The world of media relations is changing.

Media Relations 97

Media Relations Media Social Media Internal 97

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 151

Employee Print Writing Survey 151

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Twitter critics jeered when it followed with the “news” that it was rebranding as International House of Burgers, of course. Nike scores with Kaepernick. ABC takes a stand .

Fashion 255

Fashion Reputation Social Media Brand 255

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. Katrina Craigwell: Emotion vs. fact.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

MARCH 15, 2021

You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict. Use your Yammer, Slack etc to post internally and express how you feel and offer solutions and suggestions.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. – Digital and visual storytelling. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Rethinking internal and external comms. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

Marketing 176

Marketing Employee Content Marketing Training 176

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers.

Conference 97

Conference Marketing Case Study Content Marketing 97

NewsWhip

MAY 12, 2021

Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. How the in-house creative team collaborates | 5:04-5:26.

Trends 78

Trends Brand Branding Reddit 78

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

Mindful Marketing

MARCH 12, 2021

Even though some of the show’s characters were real people, like Queen Charlotte, it’s okay for people of other races to portray them, because it’s a largely fictional series that viewers know is taking creative liberties and not purporting to be very factual.

Film 74

Film Television Examples Analysis 74

PR Conversations

JANUARY 29, 2016

That’s the output of over 2,500 leaders from business, government, international organizations, civil society, academia, media and the arts. It’s advocated as something that all PR practitioners must have in their toolkit, essential for influencer marketing and utilising our storytelling competencies.

Publicity 40

Publicity Ethics Creativity Travel 40

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 46

Publicity Storytelling Study Journalism 46

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media.

Media Relations 115

Media Relations Media Print Newspapers 115

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. Rob Six, Senior Vice President of Corporate Communications, Roll International. However, the visuals have to be creative and well-designed and executed.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

Occupational psychology has many crossovers with internal communication and employee engagement. I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s.

Publicity 40

Publicity Storytelling Study Journalism 40

MaccaPR

MAY 28, 2015

“Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station.

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. Since the fall semester Brown has interned with the City of Hattiesburg mayor’s office, a position at which she has excelled. Kathryn Duke, @dukekathryn.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Clear and present AI “A renewed focus on and commitment to internal communications.

Writing 200

Writing Communications Marketing B2B 200

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Develop ad copy and creative.

Marketing 53

Marketing Software eBook Technology 53

Cision

MAY 21, 2015

Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. 29) John Dennis. Smart Time Online. 32) Shel Holtz & Neville Hobson. 33) Jenn Swanson. 42) Andrew Youderian.

Social Media 120

Social Media Marketing Pinterest Media 120