The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.

Digital PR 60

Digital PR Training Report Social Media 60

Solo PR Pro

FEBRUARY 23, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house.

Advertising 40

Advertising Advertising Facebook Instagram 40

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Agencies need to position themselves around client needs.

Digital PR 45

Digital PR Trends Training Media Training 45

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Rock the Status Quo

JANUARY 1, 2015

I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. When I watched the video, I thought, “How fantastic would it be if product manufacturers actually PARTICIPATED in the reviews? Digital PR'

Brand 100

Brand Branding YouTube Social Media 100

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” The top of the funnel is filled by PR. How to make more sales, be more productive, cut costs and increase the ROI. PR is a communication function.

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. The key to this mindset shift is learning how to partner with generative AI tools where appropriate—without actually relying on them. Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Buzzstream

MAY 2, 2024

Icebreaker: What’s a cool piece of content you’ve seen that’s inspiring or super creative? What’s a really cool piece of content you’ve seen that’s an inspiring or super creative. What should digital PRs know about internal linking? What have you seen lately?

Internal 118

Internal International Insurance Insurance 118

Cision

OCTOBER 19, 2015

“If you’re going to spend all this time and put all this money and resources into doing that one really fantastic piece of content, you can get months of content out of that one piece if you think about how to break it up into those smaller pieces.”. The key to successful PR is no longer creating the best content. Audience is.”.

Infographics 120

Infographics SEO Engineering Strategy 120

Doctor Spin

MAY 21, 2023

many different types of PR agencies, let me give you the basic rundown on how to get it right. How To Work With PR Agencies II. Why a PR Agency is Your Secret Weapon IV. Key Services Provided by PR Agencies V. Red Flags When Hiring PR Agencies VI. Tips for Choosing the Right PR Agency VII.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

ZudePR

MAY 31, 2015

My lightbulb went off when I saw the more I gave freely the more creative I became and yes, the more money I make in the present and long run. “Even if I tell people how to do stuff it doesn’t equate to my experience and expertise. I’m afraid my audience won’t need me if I tell them how to help themselves.

Communications 81

Communications How To Blogging Content Marketing 81

Solo PR Pro

APRIL 19, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. Up until now, using Facebook Ads for lead generation meant users would be brought to a landing page after clicking on an advertisement, where they could then opt to fill out a form and subsequently become a lead.

Facebook 40

Facebook Mobile Advertising Advertising 40

Landis PR

DECEMBER 18, 2023

In time, amplifying your PR wins will become a natural part of your workflow – and your brand will benefit from the extra boost. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins.

Conference 59

Conference Consumer Social Media Google 59

Prohibition

MARCH 14, 2017

I undertook a joint honors degree in English Literature and Art; it’s arguably relevant… the art represents the creativity and a certain level of understanding on how political movements can impact on consumerism and society as a whole, whilst the English element of my degree taught me how to become more eloquent in my writing.

Communications 48

Communications Industry Fashion Creativity 48

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Josh Rose, Chief Creative Officer, Weber Shandwick. However, the visuals have to be creative and well-designed and executed. It’s a growing trend and it is definitely impacting the practice of PR.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100