This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
Sword and the Script
FEBRUARY 5, 2019
You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. Because your customers and prospective customers get a vote. This particular example is a classic illustration of how the web has changed marketing.
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