MaccaPR

MAY 3, 2019

Until recently, our getting a Maccabee PR client interviewed on a podcast was seen as a peripheral “nice to have,” built upon “must-have” interviews with traditional media such as "USA Today" or the "Wall Street Journal." Of course, if it’s a really big name, the added stress can be worth it!”.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Vendors aren’t advertisers, they are “clients.”.

Technology 66

Technology Advertising Advertising Community 66

Sword and the Script

MAY 22, 2018

1) What has changed the most about marketing over the course of your career? Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Maxim Behar

MARCH 6, 2022

Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit. So that's how I decided to quit journalism and start my own company. So, I started off with a so-called advertising agency at the very beginning and then turned step by step.

B2B 52

B2B Communications Media Newspapers 52

Maxim Behar

MARCH 11, 2021

Throughout my professional life of a journalist, I had only worked in daily newspapers, and of course I knew how to do it. In 1999, I gave an interview for a then startup online edition and said that print media are apparently becoming history and I don’t believe they would last for another twenty years. However, it was so obvious.

Newspapers 52

Newspapers Hotels Media Advertising 52

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world.

Pitching 120

Pitching Policies Ethics Mobile 120

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. It’s worth noting Pinterest also has a foundational track record with social media advertisers. By comparison, users make an estimated two trillion searches on Google per year.

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

SEPTEMBER 23, 2014

Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. You’re late with the apology of course, but that just feeds the delicate balance. There’s a secret trick that marketers of apparel love to use.

Company 110

Company Apparel Airlines Crisis Communications 110

PR Conversations

JULY 4, 2016

About half the PR texts I own have become history over the course of my career – but the other half are my “special collection” of previously owned, vintage books. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. But I’m not sniffy about later editions.

Resources 71

Resources Advertising Advertising Print 71

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. 1) What is your definition of content marketing and 2) Why do we continue to put ourselves (advertising, PR, marketing) in such neat boxes when the digital era has blurred the edges of those boxes. But shouldn’t advertising be aiming at this as well? Content is content.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Sword and the Script

MARCH 20, 2018

2) How has event marketing evolved or changed over the course of your career? We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. PR, marketing, sales and journalism. There’s a science behind it.

Industry 71

Industry Marketing Enterprise Mobile 71

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. What are the benefits of a broadcast placement rather than a digital/print one? Important tip: if you’re a blatant advertisement for your company, you’ll never be invited back.

Strategy 52

Strategy Interviews Pitching Energy 52

Mindful Marketing

SEPTEMBER 11, 2015

2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal. And, of course, Star Wars. At fama PR we are all generalists and split the responsibilities of each account depending on client needs. (2) Explain what makes fama PR different and how do you attract employees? 8) Favorite movie?

Marketing 50

Marketing Wireless Software Journalism 50

PR Conversations

JULY 4, 2016

About half the PR texts I own have become history over the course of my career – but the other half are my “special collection” of previously owned, vintage books. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. But I’m not sniffy about later editions.

Advertising 40

Advertising Advertising Print Course 40

PR Conversations

JULY 4, 2016

About half the PR texts I own have become history over the course of my career – but the other half are my “special collection” of previously owned, vintage books. I was inspired by the History of Public Relations and Advertising Collection at Bournemouth University. But I’m not sniffy about later editions.

Resources 40

Resources Advertising Advertising Print 40

NewsWhip

APRIL 28, 2021

So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. In some of the markets, there’s a bigger proportion of more traditional media, where newspaper and print is still pretty predominant. ” You know, they’re engineers, of course they can.

Consumer 78

Consumer Measurement Local Data 78

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. The Brand Advantage Journalism Podcast. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

PR Fuel

JULY 24, 2018

I promise you a press release that sounds like an actual human being will get better results than one that reads like the fine print on your home loan papers. Of course, not every pitch is going to be successful. There’s nothing wrong with having personality and a distinct voice in your press releases. And that’s okay. It’s inevitable.

Pitching 40

Pitching Media Small Business Writing 40

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 4) October 22, 2014: Gorkana. Image credit: Pixabay.

Technology 12

Technology Software Company Marketing 12