Sword and the Script

DECEMBER 21, 2021

Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics?

How To 78

How To Ethics Measurement Creativity 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Content and social media capabilities followed close behind. First, let’s discuss creativity. Creative brains and digital brawn are a winning combination. In fact, the opposite is true.

Agency 223

Agency Survey SEO Social Media 223

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Sword and the Script

DECEMBER 24, 2019

Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. 2) The average content marketing budget is $185,000. The most successful content marketers invested more, with an average of $272,000, while the least successful content marketers spent less at $109,000.

Marketing 78

Marketing Publicity Survey Study 78

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

DECEMBER 10, 2019

5) Marketers will slow down. The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. 8) A clever mix of press work and content.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

JUNE 12, 2018

It’s a good reminder, that it’s not the press release distribution service that results in an effective story, but rather it’s the content and context. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. 11 Simple Ways for PR to Score Content Marketing Points.

Creativity 61

Creativity Infographics B2B Corporate 61

Sword and the Script

FEBRUARY 6, 2018

Other readers liked these related posts: The Future of Marketing Looks More like Public Relations. Trust and the Unlikely Reinvention of Advertising [UML]. In reviewing the study, I think it has implications for business in public relations and content marketing. 4 Ways for Business to Build Trust.

Content Marketing 70

Content Marketing Marketing Journalism Financial 70

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. Public relations strategies and tactics center around different ways to connect with your audience. Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations.

Publicity 63

Publicity Small Business Advertising Advertising 63

Sword and the Script

MARCH 25, 2017

Scotney’s fifteenth point – integrated communications – stands out for me: “Public relations is now more integrated. Her ideas were published on Behind the Spin , which is designed for PR students and supported by the UK-based Public Relations and Communications Association (PRCA). 2) PR at crossroads. If not, give our services a try.

Publicity 81

Publicity Crisis Construction Study 81

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 64

Content Marketing B2B Marketing Exercises 64

Sword and the Script

JULY 31, 2018

In this era of marketing, we should add a fifth reason: 5) To buy an audience. Businesses rent audiences all the time with advertising. At its core, advertising is selling access to an audience another business built and owns. When done properly , it becomes its own channel and powerful addition to the marketing mix.

Publicity 61

Publicity Software Government Content Marketing 61

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Just before you tie down the exact detail for content take a look at this research from content share experts BuzzSumo. The 20 most engaging types of content. All publicity is good publicity or is it?

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. From tweets to blogs, many PR organizations publish great PR content. Message: We are a progressive public relations agency, designed to reach a profoundly diverse global market. Share Tweet Share.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Connect with David Meerman Scott. Facebook [link]. Instagram [link].

Marketing 118

Marketing Social Media Trends Instagram 118

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms.

Community 120

Community Mobile Blogging Publicity 120

Sword and the Script

DECEMBER 4, 2018

Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs. 4) The composition of marketing spending is changing. It’s changing because of several interrelated challenges.

Survey 104

Survey Marketing B2B Content Marketing 104

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Jerrid says to think about it this way: An online publication might regularly get 100,000 monthly views. Advertising is also learning from PR. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. People want to believe the marketing they see is authentic, while also relating to the influencers and platforms doing the amplifying.

Viral 154

Viral How To Advertising Advertising 154

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

MAY 11, 2019

The authority of the publication, prominence of the mention, messaging that comes through and the volume of people who actually read it (which is why impressions are so problematic) all have a conclusive impact. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. a) Results may vary.

Study 144

Study Media Relations Media Measurement 144

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. Photo courtesy of Pixabay Over the past year, artificial intelligence (AI) has taken the world of marketing by storm as it has emerged as a powerful, rapidly evolving tool for automating content creation and other marketing-related tasks.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

prTini

FEBRUARY 27, 2017

The president is unwittingly accelerating a trend that was already underway: as digital breaks down traditional silos, the public, private, and social sectors are merging.” During the Oscars, five brands were capitalized on current events, bordering on pointedly political , with their advertisements.

Content Marketing 28

Content Marketing Marketing Construction Community 28

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

Prohibition

NOVEMBER 16, 2022

Digital PR is similar to traditional PR, but instead, campaigns are online and supported with online content including information about the campaign, that is also outreached to journalists and online publications. Combining SEO and content marketing will increase your online presence, as the reach is much greater from higher rankings.

Digital PR 62

Digital PR Brand Branding SEO 62

Cision

APRIL 2, 2015

This rejection rule focuses on public audiences: Will the community like this idea and act upon it ? Specifically, will they care enough about the concept to talk about it, share it, create content for it, and yes, possibly even consider buying services from the company? Want to create standout content? So did scaling.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. It shows no signs of slowing.

Video 120

Video YouTube Mobile Advertising 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 8) Creativity over productivity. 12) More dramatic platform changes will challenge marketing. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. When you do advertise, don’t just rely on one link and single tweet. But they are.

B2B 78

B2B Facebook Advertising Advertising 78

Sword and the Script

SEPTEMBER 30, 2017

2) The Struggle for Marketing Talent is Just Beginning. A new study by the Association of National Advertisers (ANA) is warning the industry of an approaching “ talent crisis ,” according to reporting by Erik Oster for Adweek. Advertising is indeed marketing, but it only one part of marketing.

Marketing 62

Marketing B2B Content Marketing Survey 62

Sword and the Script

JANUARY 1, 2019

It augments reality in a way that has practical use cases in marketing. This post is part of the Unscripted Marketing links (UML) series, an occasional roundup I sometimes post on Saturdays. 5) New Study: Should Brands Take a Public Stand on Politics? In 2018, we saw many marketers pushing brands to dive headlong into politics.

Content Marketing 60

Content Marketing Survey B2B Google 60