Sword and the Script
OCTOBER 8, 2019
In fact, you must publish content in order for it to be indexed and returned in response to search. That’s the gist of a piece Michael Brenner wrote for the Content Marketing Institute last week titled The Best Reason to Do Content Marketing? b) Integrated marketing. b) Integrated marketing.
Sword and the Script
DECEMBER 5, 2017
Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.
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Prohibition
SEPTEMBER 29, 2023
It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?
Sword and the Script
JULY 20, 2021
Here are some ideas for information to include in your content to help nurture the reader through the buyer’s journey: Common buyer challenges, with information about the industry landscape. Comparisons between solution types. They Ask, You Answer content—answers to questions frequently heard in sales meetings.
Sword and the Script
SEPTEMBER 11, 2018
It is more challenging in B2B marketing , but characteristics like speed, scale, reliability, and customer experience (CX) all contribute. In technology, the classic comparison of Salesforce to Oracle is an iconic example. It used to be we had three choices: Rent a medium with advertising; Earn coverage in a medium by being useful; or.
Sword and the Script
DECEMBER 20, 2022
“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.
Cision
APRIL 4, 2016
For me, Berger’s research is far more actionable and thoughtful than 99 percent of the stuff that’s been written about viral content, so I wanted to find out who else is researching virality and what we can learn from their insight. So a good first impression of your content may cause self-perpetuation of sharing behavior.
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