How Storytelling Connects Paid, Earned, and Owned Media
Onclusive
MARCH 21, 2018
Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. The challenge is that these teams frequently continue to be siloed and need a roadmap for continuous storytelling and story marketing.
Let's personalize your content