MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

PRSay

OCTOBER 25, 2017

The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Corporate leaders need to guide their workers on how they should (and should not) represent their brand their online. Therefore, they need special approaches to find the right message. Prepare in advance. Listen and monitor.

Social Media 119

Social Media Conference Media Corporate 119

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Leadership positioning. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program. Check out this piece on various ways PR can support thought leadership programs. . What PR Is Not: Paid Advertising. Absolutely.

Publicity 334

Publicity Advertising Advertising Leadership 334

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. In today’s world, a negative story about your brand or organisation could go viral in an instant. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Major organizations can be shaken by a careless tweet or a viral customer complaint. Corporate communication functions as the conscience for the business and as a vigilant lifeguard for the brand.”. Yet they are aware that the cost of a mistake, or a simple overreaction can be high. The Age Of Uncertainty. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Stern + Associates

FEBRUARY 7, 2014

This same phenomenon is beginning to plague thought leadership. As business leaders find it harder and harder to differentiate their products or services, they’ve turned to thought leadership in an attempt to stand out from their competitors. Standing out has become a lot harder to do. Now, everyone aspires to be one.

Leadership 78

Leadership How To Enterprise Viral 78

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

PRSay

MARCH 11, 2019

“Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. A5: Social listening is critical and key to success in brand protection. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 62

Internal International Insurance Insurance 62

Journalistics

MARCH 18, 2016

Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs. 10. “In addition to scenario planning, I can would also add the importance of brand protection.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Lindsay Rider, VP of Brand & Communications for Yellowberry ( @lindsayrider ) – Lindsay formerly worked as a Senior Public Relations Manager for SPANX, where she also worked on the company’s social media programs. 10. “In addition to scenario planning, I can would also add the importance of brand protection.

Social Media 40

Social Media Media Storytelling Local 40

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 235

Infographics Case Study Content Marketing Video 235

Scott Public Relations

NOVEMBER 10, 2022

what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.” That’s the kind of communication that goes viral. It’s getting tiresome to hear these nonsensical exaggerations and no real leadership or solutions. Here we go again.

How To 52

How To Insurance Insurance Ethics 52

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty.

Infographics 72

Infographics Case Study Video Survey 72

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. On the consumer wellness side, which is a different spectrum, the prevention, the women’s health of the world many brands on the wellness side went quiet during the pandemic. What’s that?

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Rallies against Kellogg’s after it pulled its advertising from Breitbart.

Report 225

Report Media Advertising Advertising 225