Prohibition

MARCH 16, 2022

Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

Small Business 71

Small Business Advertising Advertising Social Media 71

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? So when you have that information, if you have that GA data, you can say, “Well, this story people came and found this story because they came from search or they came from social, or they came from an app that aggregates news.” MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

Prohibition

APRIL 3, 2024

Advertising comes in many different shapes and sizes and the traditional methods have their benefits, but so does paid social media advertisements. Specific detailed targeting Across all social media advertising you have a way to directly reach your target audience.

Social Media 62

Social Media Advertising Advertising Marketing 62

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Early into the social distancing phase several brands quickly acknowledged the situation through visuals. But the most PR-powerful gesture may have been by Yum Brands. Youth brands fight bad info, promote mental health.

Brand 284

Brand Branding Small Business Retail 284

Cision

APRIL 5, 2017

Brands know that emotions are powerful motivators and an emotional campaign can heavily influence buyer behavior. Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell is “Trusted Everywhere”.

Brand 252

Brand Branding YouTube Social Media 252

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

5W PR

JULY 18, 2023

That includes beverage brands. With a well-crafted digital strategy, beverage companies can effectively engage with their target audience, increase brand awareness, and drive sales. Brand identity Before diving into digital marketing, it’s crucial to establish a clear brand identity.

Brand 78

Brand Branding Engineering Analytics 78

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. The goal is to effectively deliver a brand’s message to its target audience. Whether it’s increasing brand awareness, driving website traffic, or boosting sales, well-defined goals provide a roadmap for the entire process. What is media planning?

Media 78

Media Advertising Advertising Analysis 78

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Our new report ‘ 5 ways the World Cup will eat up Christmas ’ shows how we at Red Consultancy execute smart press office planning, using a data layer powered by NewsWhip.

Brand 78

Brand Branding Data Viral 78

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries.

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. The main goal of social media marketing is to generate a dedicated audience for your brand. Adding a creative twist, like a compelling photo, chart, or real-time visualization, is another way to kick up engagement.

Social Media 323

Social Media B2B Media Video 323

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

Fashion 62

Fashion Brand Branding Case Study 62

Shift Communications

JANUARY 25, 2023

Voice and tone are distinct attributes that an organization takes on to animate its brand and narrative. It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. And some are using the brand narrative in adverse ways.

Strategy 78

Strategy Brand Branding How To 78

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. It takes time to build a brand, a voice, etc. Use data to hypothesize. Canva/design.

Social Media 174

Social Media Media Analytics Data 174

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? That’s the theme for this week’s Unscripted Marketing Links (UML). According to Ms.

Sports 114

Sports Advertising Advertising Survey 114

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR. PR grows more in demand.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Here’s a roundup of some top advertising and marketing podcasts. It features brand marketers and CEOs in travel, retail, FMCG, health and wellness, among other high-growth and heavily COVID-affected industries.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Most experts doubt that neural net-powered artificial creativity can ever equal true human creativity. Ravikant, too, believes that automation, and eventually artificial intelligence, will usher in a new era of creativity and inspiration that sounds positively utopian. What does it value? How are its employees treated?

Marketing 173

Marketing Storytelling Creativity Privacy 173

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Occasionally a tech startup or small brand will tell us that the company has committed most or all of its marketing budget to public relations. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

5W PR

APRIL 10, 2023

Marketing your business and making meaningful connections continues to prove more challenging with the continued introduction of new channels, technology, data, and competition. Meta Business Partners also receive 1:1 training in creative education, early access to product updates, and insights into Meta Business initiatives.

Engineering 88

Engineering Advertising Advertising Agency 88

Prohibition

AUGUST 3, 2023

For brands, using video content is an almost certified method to drive strong engagement and increase brand awareness in doing so. The ‘Spark’ platform is a powerful toolkit, created to allow users to create AR ‘friendly’ content and use it (where appropriate) in social advertising campaigns.

Video 118

Video Social Media Media YouTube 118

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Want proof?

Journalism 120

Journalism Brand Branding Writing 120

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. and use data to execute? Give our services a try.

Advertising 60

Advertising Advertising Social Media Twitter 60

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Prohibition

FEBRUARY 2, 2023

We can, but it takes work, strategic and creative thinking, and commitment – which we can support with. Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy. What happened after the IoS update? The IoS 14.5 Before the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Prohibition

FEBRUARY 18, 2021

Facebook have revamped their ‘Access Your Information’ tool, helping users navigate their way through the abyss of data it provides on how they use the platforms services. Having previously split the data into only two categories, ‘Your Information’ and ‘Information About You’, it’s now broken down further into eight categories.

Social Media 118

Social Media Trends Media YouTube 118