Mindful Marketing

JANUARY 23, 2021

So, what’s behind Natural Light’s foray into ‘fine art’ and its claim to have constructed “ the most expensive piece of art in the world ”? on advertising. Is it serious social responsibility or is it a straightforward advertising-spend? ” ​ Subscribe to Mindful Matters blog.

Education 126

Education Financial Transportation Engineering 126

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog.

Crisis 151

Crisis Government Energy Community 151

PRSay

OCTOBER 14, 2016

And with so many critical cross-overs between industries, technologies, consumer needs / experiences / behaviors and societal issues – the possibilities are significant. My colleague, Katy Hendricks , wrote an insightful blog post back in January reflecting on how Coldwell Banker approached partnerships and thought leadership at CES 2016.

Real Estate 60

Real Estate Leadership Conference Construction 60

Shift Communications

APRIL 13, 2015

Will a blog post go viral? It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. In the example above, there’s a blog post that’s doing reasonably well on Twitter. Conclusion.

Analytics 60

Analytics Google How To System 60

Ishmael's Corner

MARCH 10, 2015

In a time when the media gravitates toward shiny objectives that trigger clicks, Stacey wasn’t afraid to tackle the most complex of companies and technology with the gusto of a meter maid about to make quota. Gigaom wanted to “to humanize the impact of technology.” Gigaom’s Stacey Higginbotham is part of this exclusive club.

Media 60

Media Construction Newspapers Technology 60

PR in High Definition

MAY 26, 2020

However, with the news that some of the technology giants will be working from home until Christmas, it’s fair to say that it’ll be at least Q4 before we see a return to anything resembling what we’d usually call normal. Planning from the End.

Communications 48

Communications How To Construction Employee 48

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. As a vertical, technology companies invest 9.7% On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%).

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

FEBRUARY 6, 2018

Trust and the Unlikely Reinvention of Advertising [UML]. Technical expertise is particularly relevant to the B2B technology space. Even those with long tenures in technology – CIOs and CTOs for example – need expertise in the niches. It’s amazing to me how well this construct stands up to time. There are fewer reporters.

Content Marketing 69

Content Marketing Marketing Journalism Financial 69

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Basically, artificial intelligence is the umbrella term for the algorithms, technologies and techniques that make machines smarter, and give them superhuman capabilities.

Marketing 53

Marketing Software eBook Technology 53

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. I am by no means a technology expert, but I do cover the technology sector. I am by no means a technology expert, but I do cover the technology sector.

Web 40

Web Pitching Local Report 40

Contently - Strategy

DECEMBER 28, 2022

Technology has laid the foundation for modern marketing, and generative AI is reinforcing the walls. to demonstrate how the right request made in the right way improves your odds of getting text you can use in your blog post. similarly generates text for longer content assets like blog posts and emails.

Creativity 132

Creativity Enterprise Tools Training 132