Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. The same is true of Facebook, Twitter, etc. Humans do not scale.

Advertising 60

Advertising Advertising SEO Software 60

Shift Communications

JULY 29, 2015

Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. First, expect advertising revenue and options to continue improving.

Twitter 60

Twitter Social Media Mobile Media 60

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. So mark your calendars for October 12th from 12-1 pm ET and be sure to RSVP to our Facebook event as well.

Measurement 65

Measurement Data Big Data Banking 65

Solo PR Pro

JUNE 12, 2018

It recently came to light that Cambridge Analytica , a political research firm, purchased information on more than 50 million Facebook users. This is far from the first scandal involving Facebook and data, but it brings to the forefront a deeper problem. This fully extends to the development and application of data.

Privacy 40

Privacy Data Ethics Policies 40

Stuart Bruce

NOVEMBER 11, 2016

million Facebook page likes. million Facebook likes. Now there’s a constant race to the bottom to complete for clicks with the most outrageous headlines and torrid stories about personalities and scandals, because the tedious detail of policy doesn’t create unique views to sell to advertisers. Social media.

Communications 154

Communications Data Policies Twitter 154

Waxing UnLyrical

MARCH 30, 2015

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year.

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

JUNE 13, 2016

Why: “Whether it’s a new social media network, advertising platform or technique, we need to spot it, understand it and adapt to it if we’re to reach the audiences who use it,” writes Stephen Hardwick , Director of Corporate Communications for Her Majesty’s Revenue and Customs, in this still relevant post.

Education 40

Education Measurement Government Interviews 40

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). False Advertising Advertising exists to sell products and services.

Ethics 52

Ethics Communications Print Television 52

Mark My Words

DECEMBER 21, 2017

You can listen to modish analyses of modern communications and you can join the high priests of Google worshipping at the altar of big data. Barnum knew better than anyone the power of the crowd – long before Facebook and Twitter, he had viral marketing down pat. The Herald buckled.

Viral 83

Viral Big Data Fashion Publicity 83

PR Breakfast Club

JULY 6, 2015

Here are some ways using data improves marketing and PR campaigns: 1) Use Data for Social Media . You can choose from, among others, Facebook, Twitter, LinkedIn, Google+ and Pinterest. Using data has the benefits of finding out: Which social media sites have a larger audience in your targeted demographic.

Data 28

Data Pinterest Social Media Big Data 28

PR Conversations

NOVEMBER 27, 2015

Facebook and Twitter were “filtered” (a nice way to say they are not normally available, without breaking the law). When checking in at this geographically peripheral hotel, I also discovered that: International credit cards were not accepted. Use of my Blackberry with an international carrier was impossible.

Conference 40

Conference Hotels Internal International 40