Advertising Big Data Consumer Facebook 
ImPRessions - Crenshaw Communications
APRIL 8, 2021
At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. And the industry’s reputation problems in matters from data security to diversity are well known. The news isn’t all bad.
Presspage
AUGUST 15, 2017
The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.
Mindful Marketing
JULY 19, 2023
Big tech companies like Facebook and Google, as well as credit bureaus like Equifax and Experian, are among the biggest players in the data collection market. These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners.
PRSay
JANUARY 3, 2018
We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.
ImPRessions - Crenshaw Communications
SEPTEMBER 5, 2019
“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. I’m not talking about a social media upvote or a Facebook “like.”
Shift Communications
FEBRUARY 19, 2015
Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication. The same is true of Facebook, Twitter, etc. Humans do not scale.
Solo PR Pro
JUNE 12, 2018
It recently came to light that Cambridge Analytica , a political research firm, purchased information on more than 50 million Facebook users. This is far from the first scandal involving Facebook and data, but it brings to the forefront a deeper problem. This fully extends to the development and application of data.
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