Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. tells you when someone clicks on your site from a Facebook page or from a Google search). Embrace it! Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms.

Publicity 167

Publicity Social Media Television Measurement 167

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. I’m not talking about a social media upvote or a Facebook “like.”

Marketing 173

Marketing Storytelling Creativity Privacy 173

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Other forms of marketing communications have been automated and scale very well. When you compare PR to advertising, SEO, Facebook, etc., Programmatic advertising is machine-to-machine communication.

Advertising 60

Advertising Advertising SEO Software 60

Shift Communications

JULY 29, 2015

Of note in the earnings call details is that 88% of Twitter’s ad revenue comes from mobile ads, a testament not only to its user base composition, but also that advertisers have embraced mobile advertising through Twitter. First, expect advertising revenue and options to continue improving. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

Waxing UnLyrical

SEPTEMBER 29, 2017

Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr. So mark your calendars for October 12th from 12-1 pm ET and be sure to RSVP to our Facebook event as well.

Measurement 65

Measurement Data Big Data Banking 65

ImPRessions - Crenshaw Communications

APRIL 8, 2021

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. And the industry’s reputation problems in matters from data security to diversity are well known. The news isn’t all bad.

Reputation 305

Reputation Privacy Data Advertising 305