Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 95

Agency Trends Marketing Survey 95

PR 20/20

MARCH 12, 2019

These include content analysis, keyword selection, data-driven content creation, optimization, creating personalized content, and A/B testing to improve content. A software assistant like Grammarly uses AI to offer recommendations on how to write better. Now imagine how this plays out in the world of content marketing.

Content Marketing 40

Content Marketing Company System Marketing 40

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. How can conflicts be avoided? Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. How can conflicts be avoided? Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

FEBRUARY 28, 2018

With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. Dr Kevin Ruck.

Training 65

Training Ethics Data Analysis 65

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. You can measure how many people have read your article, how many have liked it, and how many have shared it. In all of social media, you can go in and see that analysis. Maxim: I decided to do advertising.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. For example for the Geneva meeting, the text reads blandly: “Code of Ethics & Discipline sub-committee of Professional Standards Committee formed, with Herbert Lloyd in the chair. “It

Ethics 75

Ethics Software Meeting Policies 75

PR Conversations

DECEMBER 11, 2014

For example, if undertaking a national survey in Canada (population 35 million), one needs precisely 384 respondents in order to achieve a 95 per cent confidence level and confidence interval of +/- 5 per cent (see, Determining sample size: How to ensure you get the correct sample size ).

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. For example for the Geneva meeting, the text reads blandly: “Code of Ethics & Discipline sub-committee of Professional Standards Committee formed, with Herbert Lloyd in the chair. “It

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. For example for the Geneva meeting, the text reads blandly: “Code of Ethics & Discipline sub-committee of Professional Standards Committee formed, with Herbert Lloyd in the chair. “It

Ethics 40

Ethics Meeting Software Policies 40

Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. ” One of the biggest issues with this type of analysis is representative sampling, the statistical concept that conclusions made about a group of people included in an analysis are broadly applicable. Image Credit: Pixabay ) .

Data 120

Data How To Retail Ethics 120

Mindful Marketing

JANUARY 29, 2023

In my recent article , “An Ethics Professor Tests the Morals of ChatGPT,” I considered the question of whether AI has ethics. Although ChatGPT adeptly identified the ethical issue as “the trolley problem,” it avoided any real recommendation of what should be done.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year. . ~ David Berkowitz , Founder, Serial Marketers.

Marketing 190

Marketing Content Marketing Data Social Media 190

5W PR

JANUARY 31, 2024

How to use Tech PR to reach your target audience The most effective PR strategies begin with a deep understanding of a company’s target audience, who they are, how they consume information, their challenges and their motivations. Continuous Monitoring and Analysis: Use analytics tools to monitor the performance of your PR efforts.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. TJ Kiely, Meltwater Some main PR metrics include: Mentions : Tracks how often your brand is mentioned on social media. Sentiment Analysis : Assesses whether mentions are positive, negative, or neutral.

Trends 105

Trends YouTube Video Social Media 105

Mindful Marketing

JULY 19, 2023

These organizations often say they don’t sell customer data; rather, they “share” it with their advertising partners. Of course, advertisers pay these big data collecting companies to run their ads, so selling vs. sharing seems like semantics. In Europe, you do; but in the US, you don’t.

Analytics 99

Analytics Data Retail Advertising 99

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. John (@JohnMu) January 23, 2021 How to Pitch To pitch surveys and data studies, identify journalists who have covered similar studies, and craft an email or press release highlighting the main takeaways. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties.

Social Media 93

Social Media Marketing Media Creativity 93