Burrelles Fresh Ideas
JANUARY 16, 2024
From my favorite airline (which is open and sincere in good times and bad) to my credit card company (who handled a data breach quickly and efficiently), down to my neighborhood auto repair shop (which is almost honest to a fault), these traits are a major driver in my day-to-day purchase decisions.
ImPRessions - Crenshaw Communications
JULY 16, 2019
From major corporations, to airlines and hospitals, data protection is paramount. Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . It’s not just a matter of the disruption of operations, of course; there’s often a reputational impact that can linger for years.
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Reputation Us
APRIL 12, 2017
This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Like most, our LT Public Relations team has been appalled by this week’s actions (or lack of actions) by United Airlines in the wake of the many blunders. Good grief!
ImPRessions - Crenshaw Communications
MAY 22, 2017
Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it. Boosting message resonance.
Burrelles Fresh Ideas
MAY 23, 2023
Major airports experience increased passenger volumes, and airlines may offer more flights and vacation packages to cater to the demand. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc.,
Doctor Spin
APRIL 17, 2023
Southwest Airlines. Southwest Airlines is known for its friendly and fun-loving flight attendants. Southwest Airlines employees celebrate passenger’s 104th birthday. David should leverage the surprise element and not advertise his advantage beforehand. 4 Ormont Blumberg, P. 2021, August 11). Nordstrom Press Room.
ImPRessions - Crenshaw Communications
MAY 23, 2017
It seems there can never be too many posts about bad airline PR, for example. Advertise your post. The benefits of blogging for driving visibility, building reputation, and conveying expertise are significant. Older posts can also be repurposed when trending news makes them relevant again.
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