Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified. Host: Welcome!

Radio 59

Radio Ethics How To Writing 59

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

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Maxim Behar

MARCH 6, 2022

I think that my experience is covering the entire world and it was the subject of my recent book, the Global PR Revolution, published by all the press in the United States and distributed by Simon & Schuster, and available in all bookstores in Barnes and Noble in the US. And then one day, a friend of mine called me at the Sheraton Hotel.

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B2B Communications Media Newspapers 52

Maxim Behar

OCTOBER 15, 2023

Host: You wrote the book "The World PR Revolution" and it became an absolute bestseller. It was also ranked at the top of the charts by an independent organization that evaluates the popularity of these types of books. And that's why I decided to write this book because I saw these huge changes happening in our business.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Flack's Revenge

JULY 25, 2014

For the uninitiated, the group blog is a great forum that covers a range of PR subjects that should be of interest to client-side and agency folks around the world. Most seem to confuse it with advertising, others may think that it is sneaky and vaguely illicit. PR is not advertising.' Those who say they do know the field (e.g.

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Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

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Interviews Publicity Technology Social Media 104

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. A former Edelman PR executive published a 300-page book. Exhibit A: The Death Knell of “Advertising’? Its title: “Trust Me, PR Is Dead.”. Why do I know that?

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Shift Communications

JUNE 15, 2018

But that was not the norm until late 30s when book publishers commissioned Bernays to boost sales. Instead of marketing books directly to the public, Bernays took a detour and turned to home and garden magazines, asking the editors to feature bookshelves at home in their publications. Influencer Marketing. Senior Account Executive.

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Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. I would like to talk about the book that you authored, Maxim. Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Sword and the Script

OCTOBER 22, 2019

I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 66% said newspapers. The full report shows some nuance between agency and in-house respondents (graphic and summary by Marketing Charts here and here ). 16% on marketing analytics. Talk to Us

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Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? She believes the same issues apply in advertising and PR. Toth, among others.

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Government Education Print Ethics 103

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. Twist Image, acquired by WPP in mid-2014, is one of North America’s most recognized digital marketing agencies. He’s written two bestselling books, Six Pixels of Separation and Ctrl Alt Delete.

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Content Marketing Marketing Engineering Advertising 40

PR Conversations

MARCH 8, 2016

Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work. In turn, I produced a scan of the the book chapter, which I make available here as a pdf. A book: Picture Pies… All Apple was published by Flanley and Woodward in 1963.

Publicity 40

Publicity How To Newspapers Radio 40

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

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Marketing Conference Content Marketing Agency 74

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page.

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NewsWhip

MAY 27, 2021

In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Influence of local newspapers | Jump to text. Companies have scaled back their advertising. Paul Quigley, CEO and Co-Founder, NewsWhip.

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MaccaPR

AUGUST 26, 2015

From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By

Corporate 48

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Communications Conversations

JULY 20, 2015

I read the newspaper. I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. Then, you have a slew of blogs created by agencies and vendors. Are they an author trying to sell a book (automatic skip for me–in most cases)? Like many of you, I read a decent amount during the day.

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Social Media Blogging How To Media 60

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. Advertising and marketing people might have used to have control. Advertising can’t do that. She will be media neutral.

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Crisis Communications Transportation Conference Social Media 148

NewsWhip

JUNE 23, 2021

Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. And it’s almost ironic to talk about agency of the future.

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Bad Pitch Blog

OCTOBER 23, 2006

Phone rings, I pick it up and say my name, a young girl asks for a BEAT reporter who left here for another newspaper earlier this year. Agencies infect cube farms full of young, entry-level PR people with it all the time. We submit this anonymous plea from a member of the Fourth Estate as evidence. Subject: MAKE IT STOP!!

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Waxing UnLyrical

JULY 18, 2011

I was heartened to see that both he and Prime Minister David Cameron had been reading from The Modern Book of Australian Diplomacy when they held a lunch for the UK press at Number 10 Downing Street during the visit. For me, it struck towards the end of May when the UK welcomed US President Barack Obama. Mainland Europe is extremely varied.

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