Business Wire
NOVEMBER 2, 2020
We recently wrapped National Hispanic Heritage Month (Sept. 15 - Oct. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out.
Onclusive
MAY 4, 2020
We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable.
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Cision
AUGUST 12, 2020
PR professionals have the power— now more than ever— to guide their organizations in a direction that creates real change. Advice from two experts on how to get that started and keep it going.
ImPRessions - Crenshaw Communications
NOVEMBER 23, 2020
In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. So, the sooner we finish our 2020 roundup posts and forecasts for the coming year, the quicker we can put it all behind us. The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
PR for Anyone
MARCH 24, 2020
Now is the time to up-level your marketing plan by adding in free publicity. What we know for sure is that the more visibility you get, more potential customers and clients can learn about you and that means more business for you and ultimately more revenue and profits. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
JUNE 5, 2020
Yesterday, PRSA’s Employee Communications Section presented a webinar addressing how communications professionals can help lead conversations within their organizations on race and race relations in the aftermath of George Floyd’s death during an arrest in Minneapolis on May 25. Titled “Responding to Racial Injustice With Change and Healing,” the session brought together diversity and inclusion experts — Felicia Blow, APR, Kim Clark, Deme Jackson and Anita Ford Saunders, APR — who shared i
Ishmael's Corner
APRIL 12, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. David Ogilvy penned his infamous advice on writing on Sept. 7, 1982 in a memo to his employees. His point of view still has relevance for anyone who touches business communications, not just the jingle jockeys and slogan makers.
Stuart Bruce
MARCH 9, 2020
Working from home is what I do when I’m not travelling all around the world to provide consultancy and training to help in-house PR teams … The post Top 10 tips for working from home appeared first on PR Futurist by Stuart Bruce.
Agility PR Solutions
JUNE 29, 2020
The new decade has kicked off with a remarkably turbulent start. From COVID-19 to the renewed vigor of the Black Lives Matter movement, brands of all sizes have had to take their social media strategies back to the drawing board. For many brands, this period of history has already proved to be a baptism of […]. The post 3 tactical tips for mapping out your 2020 social strategy appeared first on Agility PR Solutions.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
OCTOBER 1, 2020
Crisis management experts explain the life cycle of the COVID-19 crisis, your current mood, and what you can do about it. Several people in my network have experienced significant issues with mood swings and acute mental health issues in the past two weeks. Anger, anxiety, and depression are all common. I chair a networking group of entrepreneurs. Earlier this week a manager described his team as going feral.
Business Wire
AUGUST 27, 2020
News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.
Sword and the Script
MAY 19, 2020
Most PR professionals seem to agree that media relations just gets harder every year. In 2018, 51% of respondents said media relations is getting harder, according to the annual JOTW Communications Survey, that I’ve partnered with Ned Lundquist and Ned’s Job of the Week newsletter to field. In 2019, that number jumped 17 points to 68%. The 2020 survey results aren’t out yet – but will be soon – and that number is going up again.
Cision
JULY 1, 2020
Whether an organization opts for action or inaction on any given societal issue, corporate leaders and spokespeople should know how to communicate the choices it makes.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ImPRessions - Crenshaw Communications
DECEMBER 23, 2020
It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic and the U.S. presidential election.
Garrett Public Relations
JANUARY 19, 2020
With the new year well underway, many small business owners and freelancers may be looking for ways to streamline projects and squeeze more productivity out of the workday. As a public relations consultant and freelance writer who sometimes dons a reporter’s hat, I’m always interested in trying out tools that allow me to get more […]. The post 14 of the Best Budget-Friendly Tools to Help You Master PR, Content and Social Media appeared first on PR Consultant Garrett Public Relations Columb
Prowly
SEPTEMBER 13, 2020
There’s no doubt that technology has changed the way businesses, brands, and audiences relate to one another. As a result, many public relations tactics that generated results in the past have been rendered obsolete. Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. Why is it […]. The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine.
PRSay
MARCH 16, 2020
Crisis situations impact businesses, industries, associations and organizations of all sizes. While the circumstances surrounding a crisis vary greatly, there are general best practices PR professionals should be prepared to deploy. Communicators should always advise a cautious, thoughtful and truthful strategy to address any crisis, and not employ strategies or tactics that flame hysteria.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Ishmael's Corner
MAY 26, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. By Mark Pinsent, Managing Director, Hoffman Europe As we all know, one of the immediate impacts of the global pandemic has been the inability to meet face-to-face in any size of group, however small. And given that a significant part of our business sector is centred on doing exactly that, we’ve seen a quick shift.more.
Stuart Bruce
AUGUST 5, 2020
Is PR dead, the future of PR, who should PR report to and PR’s relationship to marketing have been debated for longer than I’ve been … © Stuart Bruce - Is PR dead… definitely for the 10th time? was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.
Agility PR Solutions
DECEMBER 20, 2020
As the COVID-19 vaccine begins to roll out in the U.S., communicators can play a critical role in increasing vaccine confidence and uptake. In a survey conducted in November, the Pew Research Center found that 60 percent of Americans said they would “probably” or “definitely” get a vaccine to prevent COVID-19, a 12-percentage point decrease […].
Stephen Waddington
DECEMBER 17, 2020
A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. There’s a series of perennial issues in public relations. These include value, measurement, gender, BAME diversity and the reputation of the industry itself. All of these issues and more are being debated and taught among scholars and students in universities around the world.
5WPR’s survey takes a look at consumer buying behavior in the midst of inflation and conflict abroad.
Business Wire
AUGUST 19, 2020
For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell. Taking this one step further, reporters are not interested in telling an organization’s story, they are interested in telling a story their audiences want to read.
Sword and the Script
APRIL 14, 2020
A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. And it should be – because thought leadership builds a company’s reputation, drives sales, and could well improve profitability. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.
Cision
APRIL 8, 2020
The State of the Media in 2020 is different than ever before, to say the least. We're covering all of the challenges journalists shared with us before COVID-19 hit (and we're covering that too).
ImPRessions - Crenshaw Communications
MARCH 12, 2020
It’s a tough time for business leaders. The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The news cycle is dominated by the spread of the coronavirus and its repercussions. The effect on employee health is still unclear, and the full business impact has only begun.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Communications Conversations
AUGUST 11, 2020
What’s our hash tag strategy? It’s a question I think every company has asked itself or its agency partner over the last 10 years. And, it’s a question I’ve written about before. But a recent Social Media Examiner article got me thinking about hash tags again. Specifically if and how people are using them. This particular author seems to think a lot of people are using them–on LinkedIn.
Prowly
JUNE 9, 2020
If you are a senior manager or spokesperson of an organization there is a high probability you will have followed a media training session at one time in your career. These trainings are typically conducted by external consultants and will always involve a mix of theory and mock interviews. There is great potential for trainees […]. The post Not All Media Trainings Are Evidence-Based appeared first on Prowly Magazine.
PRSay
MARCH 20, 2020
Many employees at organizations across the country have been working from home during the coronavirus outbreak. For some employees, this is their first experience with remote work, telework, video conferencing, etc. And it’s everyone’s first experience with the new concept of social distancing. Combined, these factors are changing our communication habits. .
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