Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Employee engagement. Staffbase has started a podcast dedicated to internal comms.

Brand 151

Brand Branding Reddit Pitching 151

Burrelles Fresh Ideas

MAY 14, 2024

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Social media has become an inseparable part of daily communication between people and businesses. billion each year.

Social Media 93

Social Media Media Video SEO 93

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 194

Writing Communications Marketing B2B 194

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. They paused the program for 2023 but plan to resume in the new year (2024). Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Maxim Behar

APRIL 11, 2024

You have to work, earn money, pay taxes, your taxes, offer fair wages to employees. Just observe the videos shown on international television, if shown at all. It's absurd that in the midst of all this technological and societal revolution, our political system remains unchanged. This is how you contribute the most.

Television 59

Television System Interviews Travel 59

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 137

Employee Software Survey Tools 137

Bianchi Biz Blog

JUNE 14, 2023

Recognizing the challenges of building these capabilities internally, Bianchi PR has chosen to collaborate with a longtime PRGN partner, Roop & Co. A Proven Track Record The alliance between Bianchi PR and Roop & Co. is neither a new nor an arbitrary choice.

Mobile 74

Mobile Automotive Brand Branding 74

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Happy employees are the ultimate growth driver. Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster, according to a study by Salesforce. Source: US B2B Tradeshows ).

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

FEBRUARY 19, 2024

It was with Mr. Behar and M3 Communications Group that we organized the events "Recharge Your Career" and the international forum "Be Renewable" last year. On the other hand, however, it makes the lives of their employees, workers, businesses, and industries much more meaningful and pleasant, I would say, for society. Maxim Behar.

Energy 59

Energy Communications System Hotels 59

Stern + Associates

APRIL 17, 2024

From AI-generated deepfakes to the spread of misinformation online, the 2024 election cycle is proving to be confusing and disruptive, no matter where in the world you’re voting. What should business leaders be communicating to employees and/or the public regarding the upcoming elections?

Policies 100

Policies Leadership Mobile Employee 100