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What’s Trending for 2023?

PRSay

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. As media relations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week.

Trends 124
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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

The chatbot in the room It’s hard to have a discussion about disruptive technology in 2023 without touching on generative AI tools like ChatGPT. gurus court influential voices on the social Web to endorse new companies, Web sites or gadgets a transformation that analysts and practitioners say is likely to permanently change the role of P.R.

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Trending Sources

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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

In March of 2023, it added generative AI to its software. The free version has a waitlist and will be available “starting on March 31, 2023” according to a press release. He believes there may be a market need for tools that monitor the web for misinformation and disinformation.

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Less publicized but more interesting takeaways from 3 reports on marketing and PR

Sword and the Script

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Globally, nearly half (45%) of the 427 in-house commutators polled by PRWeek in late 2023 employ an outside agency. So, says Propel, which provides PR software. Is that good?

Report 105
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Presspage and Euronext Corporate Services to provide stronger IR solutions

Presspage

As a Preferred Partner, Presspage together with Euronext Corporate Services, will provide a comprehensive suite of media and investor targeting, distribution, news syndication, web hosting, webcasting, market visualisation and investor engagement solutions to clients. Amsterdam, 4 April 2023.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

The quality of queries changed too as the web evolved. Burrelles started white labeling Agility’s technology about this time last year (2023), so its customers stand to benefit as well. Users can track and share media mentions on the go. Measurement templates. Reddit data.

Reddit 174
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Helping Your PR Team Succeed in 2024 with Burrelles

Burrelles Fresh Ideas

This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. If one thing is certain, technology and the media will continue to change. We can help!