Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023.

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the massive increase of new channels, these time-honored mediums continue to exert substantial influence, reaching extensive audiences and providing distinct advantages that make them indispensable for public relations professionals looking to engage effectively with their target audience.

Radio 74

Radio Television Media Local 74

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 28, 2022

Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and. It’ll be interesting to see if this remains true in 2023. Effective storytelling improves valuations. Research and surveys are the most valuable content in B2B.

B2B 116

B2B Marketing Survey Software 116

Doctor Spin

DECEMBER 20, 2023

2023, October 4). 2023, August 9). For example, in my niche, the public relations industry, there are plenty: “PR is all about publicity and media relations.” PR professionals don’t have to know anything about web design, art direction, or UIX.” “To 2023, October 4). 2023, August 9).

Brand 52

Brand Branding eBook Resources 52

PRSay

JUNE 28, 2023

When it’s done well, combining innovative strategies with the foundational principles of the PR business: building trustworthy, mutually beneficial relationships with journalists and other members of the media. To read the 2023 State of the Media report, visit Cision.

Brand 145

Brand Branding Infographics How To 145