2023 Interviews Media Relations Pitching 
Stern + Associates
MARCH 17, 2023
The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 media relations opportunities for 2023. With editors wanting more and more content in 2023, we’ll be there with your unique point of view.
Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
PRSay
DECEMBER 27, 2022
As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Beyond words: adding multimedia to story pitches. As media relations professionals, the least we can do is ease their burden. To give your pitch context and depth, also link to an FAQ and a backgrounder.
Sword and the Script
JANUARY 2, 2024
In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. An “Interview” with ChatGPT: What is Public Relations?
Bianchi Biz Blog
JULY 21, 2022
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Opportunity: If you cannot secure the booth or product demonstration space you seek, there are still ways to leverage media relations at CES. in person and 40.1K digitally).
Bianchi Biz Blog
SEPTEMBER 21, 2023
Based on our 30+ years of PR experience, many of those supporting automotive clients at CES, we’ve identified several key media relations facts, challenges your company could face and the opportunities that could potentially surround them: Even with millions of square feet of CES exhibit space, it goes fast.
Bianchi Biz Blog
JANUARY 8, 2024
What advice do you have for PR people that want to pitch you or your publication? I understand that it’s just a list they’re likely going down, but I get a lot of pitches about things that have nothing to do with anything I’ve ever reported on. Finish this sentence: If I am not reporting, I am … Doing a crossword!
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