Prohibition

DECEMBER 12, 2023

Instagram’s AI stickers Instagram have introduced new tools for content creators to streamline reel editing, including dreamy ‘undo’ and ‘redo’ buttons to rectify small errors. Instagram have also introduced additional text-to-speech voices across their reels alongside many new audios, font options and text styles, and filters.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Waxing UnLyrical

MAY 10, 2018

These messages are tired and far from creative. Instead of following the herd to captivate and activate your audience you must flex your creative muscles. This message is so central to its mission that its Instagram feed could be easily confused as a purely feminist outlet. billion by 2023. Guest Post by Hanna Knowles.

Creativity 73

Creativity Communications Brand Branding 73

Buchanan PR

MARCH 14, 2024

TikTok’s unique algorithm and creative functionality have empowered influencers to create content with unparalleled engagement rates – a goldmine for brands targeting Gen Z and Millennials. of brands preferred TikTok over other platforms for influencer marketing in 2023. According to a study from Influencity , 55.5%

Marketing 70

Marketing YouTube Instagram Strategy 70

Contently - Strategy

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. Reels are full-screen, vertical videos of up to 90 seconds in length available on both Instagram and Facebook. Two billion people now interact with Instagram Reels every month.

Brand 92

Brand Branding Instagram Video 92

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. All it takes is a little creativity and the right strategies. Fashion brands can take advantage of platforms like TikTok, Instagram, Twitter, and Facebook.

Fashion 88

Fashion Storytelling Social Media Instagram 88

Prohibition

AUGUST 4, 2023

With video-first platforms like TikTok and Instagram ruling the the social media marketing landscape, brands have unprecedented opportunities to connect with millions of users through ‘short and snappy’, engaging videos. On TikTok and Instagram, users are hungry for content that resonates with them on a personal level.

Social Media 118

Social Media Video Marketing Media 118

NewsWhip

JULY 18, 2023

With a vibrant splash of pink, companies have creatively incorporated the essence of Barbie into their products and marketing strategies, embodying nostalgic and aspirational sentiment that resonates deeply with consumers. Their promotional efforts across multiple social platforms have generated large engagement numbers. engagements.

Brand 78

Brand Branding Instagram Social Media 78

Buchanan PR

JUNE 30, 2023

It wasn’t until 2023 that McDonald’s chose to re-embrace the character by celebrating its birthday. The trend exploded, attracting millions of views, likes, and shares across Instagram, TikTok, and Twitter. An old marketing strategy might look at this as a failure, but in 2023, this is marketing gold.

Viral 72

Viral Trends Social Media Creativity 72

Contently - Strategy

FEBRUARY 22, 2023

Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online.

Video 89

Video Strategy Marketing Instagram 89

Prohibition

NOVEMBER 3, 2023

If you’re still considering your partnerships, here’s a look at some of the best partnerships from Halloween 2023 that might offer valuable insights and inspiration for any upcoming seasonal campaigns. Embracing the Halloween tradition of trick-or-treating, the brand added a creative twist.

Marketing 62

Marketing Product Launch Retail Creativity 62

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! While not specifically an adtech conference, the famed Cannes Lions Festival is still the biggest gathering of the creative community in the world, and probably the most influential. AdExchanger Programmatic I/O.

Conference 156

Conference Privacy Advertising Advertising 156

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Influencer Marketing & Blogger Relations Influencer marketing is the future, and it goes far beyond sponsoring an Instagram persona.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

JANUARY 20, 2023

For our first campaign round up of 2023, we’re starting with a throwback! The public certainly agree, as the ‘Making of a dress’ video Coperni posted to their Instagram received over 370k likes and received a swarm of press coverage. We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year.

Fashion 62

Fashion Apparel Instagram Social Media 62

Sword and the Script

DECEMBER 20, 2022

PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Part prediction, part hope, and part billion-dollar idea: 2023 may (will?) It may or may not happen in 2023 but someone is going to figure out to make this work before long.”. ~ AI-written content adds more noise. “PR

Marketing 187

Marketing Content Marketing Data Social Media 187

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Looking beyond 2023, many online experiences could become “shoppable.”

Social Media 86

Social Media Media Mobile SEO 86

Konnect Agency

MAY 17, 2023

According to Hubspot’s “How Each Generation Shops in 2023” report , 33% of Gen Z have bought a product based on an influencer’s recommendation in the past three months. Instagram, YouTube, and TikTok are the top social media apps among Gen Z, according to Hubspot.

Agency 52

Agency Marketing YouTube Video 52

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Stern + Associates

DECEMBER 20, 2022

And while the industry is quite unpredictable, we mapped out seven predictions for what we anticipate to see in the world of social media in 2023: Increased focus on user-generated content: In the coming year, we expect to see more brands leveraging the power of user-generated content in their marketing efforts.

Social Media 62

Social Media Marketing Media Analytics 62

Presspage

OCTOBER 24, 2023

Connect with Your Team: Collaborative Creativity in a Digital Space In PR, effective communication and collaboration are the foundation for success. The strength of a PR team lies not just in individual brilliance but in the synergy of collective creativity, and the right tool will drive dynamic collaboration. Connect with Your Team.

Analytics 78

Analytics Digital PR Storytelling Local 78

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. I tell them it's a simple job.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. Pricing is set at $59/mo for the Outreach plan.

Digital PR 62

Digital PR Tools Google Pitching 62

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. Artificial Intelligence usage will mature 2023 was the year of AI, and we entered the year following an explosion of hype on Twitter after ChatGPT’s launch.

Trends 78

Trends Social Media Community Viral 78