Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. Eapen, Daniel J.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Looking beyond 2023, many online experiences could become “shoppable.” Being on social media is the online pastime that everyone loves.

Social Media 87

Social Media Media Mobile SEO 87

PR 20/20

JANUARY 10, 2023

These activities may include helping you determine what marketing areas to invest in, which platforms will reach your target audience, and how to craft messaging that will resonate with your ideal customer. Additionally, marketing agencies bring another expertise to the table—creativity. In 2023, companies will dedicate roughly 13.6%

Agency 74

Agency Marketing Internal International 74

Stern + Associates

JULY 10, 2023

While much of this research has centered on flow’s extraordinary impact on motivation, creativity and productivity, his recent work takes this further, exploring lifelong learning and what can be accomplished by harnessing flow at any age. As you enter your 50s, there are profound shifts in how the brain processes information.

Training 48

Training Creativity Groups Strategy 48

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Prohibition

JUNE 22, 2023

It’s been a great couple of months for creative campaigns, from food and drink to health – and here are some of our favourites we’ve spotted recently. These short films really show the power of strong brand loyalty and how to harness this for a successful campaign! We’re back with another campaign round up!

Film 62

Film Social Media B2C Survey 62

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. The key to this mindset shift is learning how to partner with generative AI tools where appropriate—without actually relying on them. Machine vs. Man: Does AI Efficiency Trump Human Creativity?

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stern + Associates

APRIL 13, 2023

In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. Audiences also learn how to critically read climate coverage in the media, government assessment reports and the research literature.

Policies 94

Policies Energy Government Crisis 94

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Burrelles Fresh Ideas

NOVEMBER 7, 2023

How to get agency-ready During the pandemic, the PR Council launched an agency-ready certificate program. They paused the program for 2023 but plan to resume in the new year (2024). It’s important to consider these pros and cons and weigh them against your own preferences and priorities.

Agency 89

Agency Energy Crisis Management Industry 89

Maxim Behar

MAY 28, 2023

In fact, success is maybe precisely this - knowing when and how the business is changing and being in tune with those changes. And now - in 2023 - that often happens in days, literally even hours. We have some 6-7 million Bulgarians who have media, social media in their hands and all the creativity has been exported there.

Education 52

Education Meeting Course Creativity 52

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. Its value proposition lies in offering a centralized platform that enables users to discover journalists, pitch stories, monitor media coverage, and measure the impact of PR campaigns. Meltwater is a PR platform with approximately 400,000 contacts.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. A surefire way to get more value out of the thousands of dollars we will spend creating content in 2023 is to put a percentage of the time and budget that goes into content creation into creatively promoting it. PR measurement. PR measurement.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. Yet we’ve all written creative briefs that seemed clear to us, but the deliverable wasn’t what we wanted. As writers, we need to learn how to “speak” AI with better creative briefs. Get specific. That’s handy!

Creativity 132

Creativity Enterprise Tools Training 132

Contently - Strategy

MAY 10, 2024

Thought Leadership Content Example: Attabotics CEO/Founder Scott Gravelle Speaks at Collision Conference 2023 2. Explainers and How-Tos (Medium Lift) Explainer videos and how-to tutorials are fantastic mediums for demonstrating industry expertise and providing viewers with tangible value.

Leadership 98

Leadership Video B2C Interviews 98