2023 Brand Ethics Technology 
NewsWhip
MARCH 23, 2023
Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments.
The Proactive Report
FEBRUARY 17, 2023
Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?
Reputation Us
AUGUST 28, 2023
MidwestCon HIGHLIGHTS & NOTES Panel #1 – “How technology can drive transformation in the criminal system.” ” Aftab Pureval “Cincinnati is growing with the largest consumer brand ( Proctor & Gamble (I) Limited. ) to make the make the biggest impact to these consumer brands in the coming years.”
PRSay
JUNE 7, 2023
But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts.
Sword and the Script
OCTOBER 3, 2023
I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.
PRSay
JUNE 16, 2023
Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). As we know, social media is a crucial way for PR practitioners to connect with audiences and promote brands.
Contently - Strategy
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? Google has reportedly been rolling out this shift for years.
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