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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Sephora reportedly had an arrangement with third-party companies to monitor customers as they shopped. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78
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Nine in 10 companies are unprepared for CCPA compliance, 95 percent still unprepared for GDPR

Agility PR Solutions

New research from next-gen data privacy rights management firm CYTRIO reviews the state of companies’ readiness to comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the European Union’s General Data Protection Regulation (GDPR).

Privacy 147
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Companies aren’t transparent enough about their use of consumer data—is AI to blame?

Agility PR Solutions

The firm’s 2022 Consumer Privacy Survey, its annual global review of consumers’ perceptions and behaviors on data […]. The post Companies aren’t transparent enough about their use of consumer data—is AI to blame? appeared first on Agility PR Solutions.

Data 85
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Most companies lack visibility into the personal data they hold

Agility PR Solutions

Privacy platform Transcend has released new research into corporate stewardship of the personal data they process and store. The post Most companies lack visibility into the personal data they hold appeared first on Agility PR Solutions.

Data 78
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3 key areas companies are missing when it comes to social listening

Communications Conversations

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. Companies are leaving a lot on the table here.

Company 178
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The Top 5 Intake Questions to Ask Potential Clients

Remote PR Jobs

Dec 12, 2022. Like any marketing strategy, it is important for clients to identify their company goals. Every company requires a different approach, so be sure to consider whether your skill set meets their goals when asking this question. What are the opportunities and/or challenges your company is facing? Jobs Database.

Privacy 264
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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened. One of ours is ad tech.

Retail 170