PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 Sephora reportedly had an arrangement with third-party companies to monitor customers as they shopped. million in penalties for alleged violations involving its targeted-advertising practices.

Privacy 78

Privacy Data Marketing Retail 78

Shift Communications

AUGUST 29, 2023

What we found was a big awareness gap and clear opportunities in PR for AI startups and companies. The AI PR landscape In December 2022, interest around generative AI exploded alongside ChatGPT’s release and quick adoption. AI became a PR push for many companies (with an AI tech product and not).

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

AUGUST 1, 2023

Plus, unlike other generative AI tools where you need to register with an email and phone number, we anonymize all data we pass to OpenAI, providing an additional level of privacy.” ( Source ) Cision. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.

Software 124

Software Pitching Ethics Privacy 124

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. Their remonstrations have led to proposed legislation and, in some cases, new laws like the General Data Protection Regulation (GDPR), a sweeping privacy policy update implemented in the UK in 2018.

Privacy 124

Privacy Google Advertising Advertising 124