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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law. Illustration credit: kentoh.

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Why brand success in 2022 requires an understanding of mood, monotony, and motivation

Agility PR Solutions

With a rise in screen time and device ownership, unrestrained social media usage and growing concerns surrounding privacy, today’s audiences have an increased desire to impact the world around them. The post Why brand success in 2022 requires an understanding of mood, monotony, and motivation appeared first on Agility PR Solutions.

Privacy 161
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App marketers report rising optimism amid macroeconomic and privacy challenges

Agility PR Solutions

Liftoff’s 2022 App Marketer Survey brings together responses from over 500 mobile app marketers from […]. The post App marketers report rising optimism amid macroeconomic and privacy challenges appeared first on Agility PR Solutions.

Privacy 78
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2023’s CMO: Report shows AI, social toxicity, and data privacy forge the future of marketing

Agility PR Solutions

With budget cuts, data analysis challenges, and increased consumer skepticism plaguing marketing leaders throughout a tough 2022, CMOs continue to face mounting scrutiny over their operations. The post 2023’s CMO: Report shows AI, social toxicity, and data privacy forge the future of marketing appeared first on Agility PR Solutions.

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News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. 2022 is set to be a year of consolidation for the news industry. Publishers say that, on average, three or four different revenue streams will be important in 2022.

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Nine in 10 companies are unprepared for CCPA compliance, 95 percent still unprepared for GDPR

Agility PR Solutions

New research from next-gen data privacy rights management firm CYTRIO reviews the state of companies’ readiness to comply with the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and the European Union’s General Data Protection Regulation (GDPR).

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. CTV has been a huge trend, and 2022 has been a banner year for it. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened. One of ours is ad tech.

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