Remove 2021 Remove Journalism Remove Leadership Remove Reputation
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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Ninety-three percent said they believe or somewhat believe that false information negatively affects journalism. We also believe the PR profession should support credible journalism in these turbulent times.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial.

Training 195
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ICON 2021 Recap: Yamiche Alcindor on Telling Stories and Building Trust

PRSay

Yamiche Alcindor began her General Session during ICON 2021 on Oct. Alcindor said that she wants to think about the professions of journalism and public relations as communities holding the future of America and the world in their hands. So, for me, journalism is my good trouble,” she said.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR is always evolving. Managing PR Agencies.

Training 370
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Taylor Swift’s Lessons for Communicators

PRSay

In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor ’ s Version) and Red (Taylor ’ s Version), the latter of which debuted Nov. folklore earned that honor in 2021.). Remember that you can always rebuild your reputation. Taylor Swift seems to be everywhere.

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The Risks of Brand Stances on Political Issues

PRSay

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. Next, be brave, like Hobby Lobby.

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20 PR and Marketing Predictions for 2022

Sword and the Script

Growth of independent journalism. “We Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. Ami Neiberger , CEO, Steppingstone LLC.

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