Ronn Torossian

OCTOBER 20, 2020

Of the numerous quotes that could describe marketers and the future of content marketing, leadership author John C. COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […]. The post Content Marketing Trends for 2021 appeared first on.

Content Marketing 195

Content Marketing Trends Marketing Travel 195

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 164

Consumer Brand Branding Study 164

Agility PR Solutions

OCTOBER 17, 2021

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). The post Which media & entertainment brands lead in COVID brand intimacy?

Brand 147

Brand Branding Media Study 147

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”.

Brand 121

Brand Branding Marketing B2B 121

Agility PR Solutions

FEBRUARY 24, 2021

These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers. The post Evolving social marketing and media trends in 2021 appeared first on Agility PR Solutions. This makes companies consistently review the future of social media and […].

Trends 189

Trends Marketing Media Social Media 189

Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Strategy Brand Branding 144

Onclusive

DECEMBER 28, 2021

As we look back at 2021, here are some of the key insights we collected this year based on the polls conducted during our webinar series, which attracted thousands of communications professionals worldwide. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Industry 221

Industry Crisis Management Measurement Data 221

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

Marketing 208

Marketing Strategy Communications Publicity 208

Agility PR Solutions

DECEMBER 5, 2021

Gen Z’s disposable income in 2021 has reached an estimated $360 billion. The post Gen Z’s disposable income reaches $360 billion—a huge opportunity for brands marketers appeared first on Agility PR Solutions.

Brand 147

Brand Branding Marketing Publicity 147

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. With the rapid growth of the internet and internet marketing systems, digital PR experts can reap many more benefits via a broad range of marketing channels. Establish Your Brand as An Authority.

Digital PR 88

Digital PR Brand Branding Engineering 88

PRSay

JULY 10, 2023

Given the rapid pace of change and the harsh partisan rhetoric that seeps into even seemingly innocuous issues, there is reason to believe that brands and politics will become even more intertwined — especially as the 2024 presidential election nears. Among them, do brands have a responsibility to develop a public political strategy?

Brand 145

Brand Branding Nonprofit Government 145

Agility PR Solutions

DECEMBER 1, 2021

There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. Thankfully, there are many tools that brands can use to take their first […]. The post 7 common PR mistakes your brand needs to avoid appeared first on Agility PR Solutions.

Brand 172

Brand Branding Tools Company 172

Agility PR Solutions

AUGUST 10, 2021

If 2008 gave us the Great Recession, 2021 is bringing about a Great Rebuilding, according to new research and […]. The post The Great Rebuilding: Post-COVID ignites community engagement for brands and marketers appeared first on Agility PR Solutions.

Community 147

Community Brand Branding Marketing 147

Agility PR Solutions

SEPTEMBER 28, 2021

Social media marketing has become an integral part of digital marketing today. Social media plays a key role when it comes to increasing brand awareness and expanding the customer base. The post Social media marketing: What to stop, start, and continue doing in 2021 appeared first on Agility PR Solutions.

Social Media 156

Social Media Marketing Media Brand 156

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The Crenshaw team is delighted to be nominated for a 2021 SABRE Awards North America. The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. . SABRE winners will be announced May 11 during a virtual awards ceremony.

Reputation 156

Reputation Trends Brand Branding 156

Contently - Strategy

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. The first place to start? Content Strategy.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

Shift Communications

JANUARY 12, 2022

Let’s face it — 2021 was yet another roller coaster of a year. Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

NewsWhip

FEBRUARY 28, 2023

With a seemingly endless slew of platforms, daily content calendars filled with scheduled tweets and photos no longer cut it when it comes to brands making an impact. Instead, bite-sized, short-form videos are where brands will see the most engagement. We took a look at a few brands who have been paving the way.

Video 148

Video Brand Branding Instagram 148

Agility PR Solutions

FEBRUARY 19, 2024

Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves.

Consumer 112

Consumer Brand Branding Marketing 112

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Agility PR Solutions

JULY 28, 2021

Local businesses are uniquely positioned to win against online and e-commerce businesses with personal, conversational SMS marketing, according to new research from local business-focused communication and payments platform Podium. According to […]. According to […].

Local 148

Local Consumer Brand Branding 148

Prohibition

JUNE 27, 2023

Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. million users in 2021. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform.

Brand 71

Brand Branding Marketing Fashion 71

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. What is the metaverse?

Brand 116

Brand Branding Fashion Marketing 116

Agility PR Solutions

OCTOBER 18, 2021

As brand marketers anxiously bite their nails fretting over the 2021 holiday shopping forecast, new large-scale research from PowerReviews sheds new light on consumers’ plans for this critical season—and contrasts this year’s consumer sentiment with its survey results from 1 year ago.

Study 157

Study Brand Branding Survey 157

NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 87

Retail Industry Brand Branding 87

Agility PR Solutions

JUNE 18, 2021

The post How effective is email marketing in 2021? Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly. Trends to watch appeared first on Agility PR Solutions.

Trends 170

Trends Marketing Brand Branding 170

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Brand purpose has real purpose. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

5W PR

JANUARY 29, 2023

One of the most effective and efficient tools that modern companies can use to connect with their target audiences is social media marketing as a way to generate brand awareness and build relationships. Here’s how you can go about building these relationships to benefit your brand.

Brand 88

Brand Branding How To Social Media 88

Doctor Spin

DECEMBER 20, 2023

My personal branding formula is different. There’s no shortage of online advice on establishing and maintaining your personal brand. But my personal branding formula is different—it’s actionable. The Three Cs of Personal Branding. Crafting Your Impactful Personal Brand: The 5 P’s Unveiled. 2021, April 29).

Brand 52

Brand Branding eBook Resources 52

Prohibition

SEPTEMBER 13, 2022

As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. Here we look at the use of influencers on TikTok and how brands can benefit from the ever-growing social networking app. Influencer Marketing on TikTok.

Brand 118

Brand Branding Video Social Media 118

Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. The post 2021 consumer expectations are shifting—and opportunities for innovation abound appeared first on Agility PR Solutions.

Consumer 146

Consumer Retail Brand Branding 146

Agility PR Solutions

JULY 18, 2021

Shopping is ramping up as the COVID crisis recedes, but many brands are still way behind the ball when it comes to recouping the damage done over the last 16 months—4 out of 10 (41 percent) marketers strongly agree that this holiday season is a make-or-break opportunity for their business, but only 21 percent feel […].

Brand 78

Brand Branding Crisis Marketing 78

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Make your own path, and stay human.”.

Agency 164

Agency Creativity Brand Branding 164

Agility PR Solutions

APRIL 14, 2021

New research from AI analytics platform HypeAuditor offers key learnings from brand experiences with influencer marketing and where we are now, as well as industry-pioneering best practices. The firm’s second annual State of Influencer Marketing 2021 report also reveals 2020’s most influential social media leaders.

Brand 87

Brand Branding Marketing Analytics 87

Agility PR Solutions

SEPTEMBER 2, 2020

If there’s anything the COVID crisis has taught communicators, it’s that the days of bland, generic messaging are officially done—personalization is now essential for brand marketers and PR across the customer journey, influencing brand awareness, brand loyalty, and lead generation.

Marketing 141

Marketing Crisis Brand Branding 141