Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

Marketing 208

Marketing Strategy Communications Publicity 208

Agility PR Solutions

FEBRUARY 24, 2021

These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers. The post Evolving social marketing and media trends in 2021 appeared first on Agility PR Solutions. This makes companies consistently review the future of social media and […].

Trends 187

Trends Marketing Media Social Media 187

Agility PR Solutions

MARCH 23, 2021

Scouring the internet for the most current marketing techniques is like searching for almost anything—there’s too much content. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices.

Communications 162

Communications Brand Branding Trends 162

Onclusive

DECEMBER 28, 2021

As we look back at 2021, here are some of the key insights we collected this year based on the polls conducted during our webinar series, which attracted thousands of communications professionals worldwide. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Industry 221

Industry Crisis Management Measurement Data 221

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021.

Marketing 167

Marketing Employee Content Marketing Training 167

Agility PR Solutions

JANUARY 20, 2022

The last year has proven to be a notable one for brands and their commercials. Ford One of the best brand […]. The post Advertising success in 2021: Top brand commercials of the year appeared first on Agility PR Solutions.

Advertising 155

Advertising Advertising Brand Branding 155

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 161

Consumer Brand Branding Study 161

Communications Conversations

MARCH 10, 2021

And that’s impacting how companies handle and manage social media marketing in a big way. One of the executions was this tweet, urging fans to visit a web site where they could grab some branded merch: Unfortunately, this did not go well for McDs. And, that anger is spilling over into brand posts like these frequently.

Social Media 197

Social Media Marketing Media YouTube 197

Agility PR Solutions

SEPTEMBER 28, 2021

Social media marketing has become an integral part of digital marketing today. Social media plays a key role when it comes to increasing brand awareness and expanding the customer base. The post Social media marketing: What to stop, start, and continue doing in 2021 appeared first on Agility PR Solutions.

Social Media 154

Social Media Marketing Media Brand 154

Contently - Strategy

JULY 27, 2020

Every marketing leader on earth needs to focus on developing their team’s content muscle if they want to thrive. With the pandemic raging across the United States, it’s clear that in-person events aren’t coming back until the end of 2021, and that’s being optimistic. The first place to start? Content Strategy.

Content Marketing 142

Content Marketing Marketing Creativity Technology 142

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The Crenshaw team is delighted to be nominated for a 2021 SABRE Awards North America. The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. . SABRE winners will be announced May 11 during a virtual awards ceremony.

Reputation 156

Reputation Trends Brand Branding 156

Agility PR Solutions

JUNE 18, 2021

The post How effective is email marketing in 2021? Ever since the COVID-19 pandemic that took the world to its knees in 2020, we have been experiencing what can be called a frenzied society with its roles, rules, and the ways of operation altering regularly. Trends to watch appeared first on Agility PR Solutions.

Trends 166

Trends Marketing Brand Branding 166

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Agility PR Solutions

FEBRUARY 19, 2024

Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves.

Consumer 108

Consumer Brand Branding Marketing 108

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. With the rapid growth of the internet and internet marketing systems, digital PR experts can reap many more benefits via a broad range of marketing channels. Establish Your Brand as An Authority.

Digital PR 88

Digital PR Brand Branding Engineering 88

Agility PR Solutions

OCTOBER 3, 2021

As consumers leap from brand to brand in these times where trust is hard-earned, a new study from marketing solutions firm Vericastoffers new insights into this increasingly fickle behavior—revealing that consumers are ever-cautious and price sensitive, and are willing to trade brand loyalty for the best value.

Consumer 144

Consumer Strategy Brand Branding 144

Sword and the Script

MARCH 23, 2021

Strategic marketing initiatives like brand building are back in style because the pandemic and politics have put trust top-of-mind. It’s 100% bad news for digital marketing. In sharing the analysis on Twitter, one digital marketing consultant noted , the study scared him until he “started thinking about branding again.”.

Brand 120

Brand Branding Marketing B2B 120

Agility PR Solutions

DECEMBER 5, 2021

Gen Z’s disposable income in 2021 has reached an estimated $360 billion. The post Gen Z’s disposable income reaches $360 billion—a huge opportunity for brands marketers appeared first on Agility PR Solutions.

Brand 147

Brand Branding Marketing Publicity 147

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Start by asking what your overall business goals are, and how earned media objectives for your brand align with them.

Brand 370

Brand Branding Media Measurement 370

Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. The post 2021 consumer expectations are shifting—and opportunities for innovation abound appeared first on Agility PR Solutions.

Consumer 146

Consumer Retail Brand Branding 146

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users. They recently unveiled their emerging visual design trends for 2021 based on hard-core search data from their users.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Agility PR Solutions

OCTOBER 28, 2021

Email marketing is known to be one of the most affordable yet most lucrative marketing methodologies. Whether brands practice it or not, nobody can deny that it can create all of the conditions that will keep their name on top of their audience’s mind.

Strategy 85

Strategy Marketing Brand Branding 85

Communications Conversations

APRIL 15, 2021

According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. But, we also know the labels “digital marketing” and “social media marketing'” are pretty broad. Almost the same thing for “social media marketer.”

Social Media 179

Social Media Media LinkedIn Community 179

Agility PR Solutions

SEPTEMBER 2, 2020

If there’s anything the COVID crisis has taught communicators, it’s that the days of bland, generic messaging are officially done—personalization is now essential for brand marketers and PR across the customer journey, influencing brand awareness, brand loyalty, and lead generation.

Marketing 141

Marketing Crisis Brand Branding 141

Agility PR Solutions

OCTOBER 17, 2021

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). The post Which media & entertainment brands lead in COVID brand intimacy?

Brand 147

Brand Branding Media Study 147

Agility PR Solutions

FEBRUARY 14, 2021

It was an age in which the concept of the social media influencer was taking its first tentative steps into our cultural consciousness, and nobody could reliably foresee the marketing behemoth it would eventually become. Indeed, many brands were fundamentally distrustful of influencers in those early days, […].

Social Media 174

Social Media Brand Branding Marketing 174

Agility PR Solutions

AUGUST 10, 2021

If 2008 gave us the Great Recession, 2021 is bringing about a Great Rebuilding, according to new research and […]. The post The Great Rebuilding: Post-COVID ignites community engagement for brands and marketers appeared first on Agility PR Solutions.

Community 147

Community Brand Branding Marketing 147

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Make your own path, and stay human.”.

Agency 161

Agency Creativity Brand Branding 161

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 145

Retail Trends Analytics Consumer 145

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Brand purpose has real purpose. Look for brand values to be a core message for most organizations.

Trends 385

Trends Employee Viral Advertising 385

Shift Communications

JANUARY 12, 2022

Let’s face it — 2021 was yet another roller coaster of a year. Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

Agility PR Solutions

SEPTEMBER 16, 2021

For marketers, it means the final push to prepare for holiday 2021. The post Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches appeared first on Agility PR Solutions. For much of the country, late summer means back to school, and end of summer vacations.

Trends 156

Trends Consumer Marketing Brand 156

Agility PR Solutions

JANUARY 25, 2021

With misinformation and distrust so prevalent in society today, the credibility and authenticity that’s naturally built into user-generated content (USG) has become a key component of many brands’ content strategy.

Marketing 112

Marketing Strategy Industry Brand 112

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

FEBRUARY 11, 2021

We’re willing to hedge our bets and say that your B2B marketing strategy didn’t exactly take off as you’d hoped last year…. How has COVID-19 changed B2B marketing? Once maligned for being misguided, non-strategic and lacking structure, reactive marketing has become a necessity for the majority of businesses. You’re not alone.

B2B 62

B2B Strategy Marketing How To 62

NewsWhip

SEPTEMBER 8, 2021

In the winter, brands utilize peppermint, mocha, and chocolate, which are flavors that are associated with comfort and nostalgia. This year, fall flavors are quickly saturating the market. We measured the top flavors that we’ll see in the fall of 2021— let’s take a look at who will be the winners of the season. interactions. .

Trends 145

Trends Hotels Brand Branding 145

Agility PR Solutions

DECEMBER 1, 2021

There are good reasons why the PR market is booming and slated to hit $93 billion by 2021—it’s a challenging field to handle. Thankfully, there are many tools that brands can use to take their first […]. The post 7 common PR mistakes your brand needs to avoid appeared first on Agility PR Solutions.

Brand 168

Brand Branding Tools Company 168