Stern + Associates

SEPTEMBER 29, 2022

Some attacks are more obvious than others, but malicious actors are getting more and more creative with their tactics, feeding off human behavior to access what we want to keep sacred. government agencies, and one of the world’s most knowledgeable experts on cybercrime. And now you – and your organization – have been hacked.

Government 62

Government Policies Technology Internal 62

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Emily Myers Duke, Pretty Creative PR. Brandon Lee (BL): I first realized it was a possibility for me in the summer of 2021. Is becoming a solo PR pro the right move for you?

Agency 108

Agency Travel Groups Community 108

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. Finally, we asked marketers what channels are set to be their key focus throughout 2021.

Social Media 62

Social Media Trends Consumer Video 62

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. Finally, we asked marketers what channels are set to be their key focus throughout 2021.

Trends 62

Trends Social Media Consumer Video 62

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Mr. Larsen has filled that role since June 2021 after it was acquired by Cision. Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The company has waffled through several name changes.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

FEBRUARY 11, 2017

If audio search isn’t enough of a new twist on an old web habit, welcome to visual search. marketers will spend $120 Billion on digital marketing by 2021. Is your PR agency bring creative ideas to the table? Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML] . 2) Visual Search Engine to Sell Search Ads.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

DECEMBER 17, 2020

To get more complete information, I reached out to a range of experts in the industry to gain their insights on the go-to tools for their teams or agencies. Ruth Barrett , Head of Content and Digital PR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. And so, I believe that those PR agencies or freelancers who over-use AI like to ‘read the room,’ with a view to becoming more productive will reveal how much less credible they are compared to those who do not do this, so create a credibility gap.”

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . billion in 2021. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. The cost of B2B marketing content. to approximately $5.5 billion in 2020.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. .

Marketing 192

Marketing Content Marketing Data Social Media 192

5W PR

NOVEMBER 21, 2023

Canva The arrival of Canva on the plugin scene opens up a world of creative possibilities. Link Reader Simplifying the task of consuming web content, Link Reader excels as a ChatGPT plugin. While the base model’s knowledge is limited to 2021, World News ensures users receive the latest news and updates.

Travel 78

Travel Hotels Infographics YouTube 78

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. a search marketing agency. Chrome currently fields more than half of all global web traffic. For brands, however, it means a paradigm shift. What will change for brands.

Privacy 124

Privacy Google Advertising Advertising 124

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. The ownership of so-called "smart" televisions - those with internet connectivity and streaming services - was around 80% in 2021 (21).

Ethics 52

Ethics Communications Print Television 52