PR 20/20

MARCH 26, 2020

What is the appropriate role of marketing in the midst of a crisis? There are no best practices in a crisis. It won't convince people that your preplanned webinar will help them in this time of crisis. Should you raise funds or donations for those being hurt by the crisis? As a marketing agency, how should we respond?

Crisis 92

Crisis Marketing Healthcare Resources 92

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Steak-umm (@steak_umm) April 7, 2020. Especially given consumers are looking for brands to take leadership right now. Nice to see a local company doing that here in Minnesota. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Reputation Us

NOVEMBER 5, 2020

On December 1, 2020, Casey Boggs of ReputationUs will present “Resilience Shapes Reputation” at the Northwest Credit Union Association’s Marketing, Business Development & Community Outreach Council. When people look back on 2020, they’ll remember that credit unions had their back. Click here for more information.

Reputation 60

Reputation Community Local Meeting 60

Ethical Voices

OCTOBER 16, 2023

I did data communications for our local, state and national reporting. I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. Then you all know what happened in March 2020. As consumers of information need to understand that.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. Sclafani recounted how the Javits Center, home to the International Auto Show and New York Comic Con, worked with 20 different local, state and federal agencies to convert the 2.1-million-square-foot Today, it’s a vaccination site.

Crisis 86

Crisis Employee Trade Shows Local 86

PR in High Definition

NOVEMBER 29, 2021

Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries. Comms professionals must learn from locals and truly understand a region’s nuances before attempting to launch campaigns there.

Film 62

Film Travel Television Local 62

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies. Local independent PR agencies, some of which operate across several African markets. 80% own mobile phones.

Mobile 60

Mobile Public Affairs Government Local 60

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. It's very time-consuming, and can be emotionally draining.

Education 107

Education Course Nonprofit Resources 107

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Empathy, care, and continued commitment.

Trends 71

Trends Reputation Course Media Relations 71

Maxim Behar

JULY 26, 2021

Still, I think that some colleagues realized that the demand is changing in 2020 - people are looking for an alternative to all-inclusive tourism and want more extra services, more trips, healthier food and lifestyle, want to visit spas and have contact with the locals, buy healthy, local goods - this worked pretty well actually.

Tourism 52

Tourism Hotels Brand Branding 52

Maxim Behar

DECEMBER 16, 2021

Because we can give him what is important for the forces of the day, but the demand, what Mr. Behar said, is according to consumer behavior. Because consumers know about them. In 1st place is "Euro 2020", the results of the matches were searched by people, understandably. It is not local. In 4th place is "Elections".

Google 52

Google Engineering Sports Comparison 52

Stephen Waddington

JUNE 25, 2020

The Reuters Institute Digital News Report 2020 is a challenging read. Local news is most valued but is on life support. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

Burrelles Fresh Ideas

APRIL 2, 2024

While overall trust in the media reached its lowest depth in 2020, it is now rebounding. Americans continue to hold local news in higher regard than national news across a variety of metrics regardless of political party affiliations, a 2022 poll from Gallup and the Knight Foundation shows.

Media 102

Media Radio Print Newspapers 102

Bianchi Biz Blog

FEBRUARY 7, 2022

However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. That includes consumer incentives and additional funding for EV charging stations. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan.

Automotive 90

Automotive Meeting Report Policies 90

Landis PR

MARCH 7, 2022

However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. That includes consumer incentives and additional funding for EV charging stations. I joined Automotive News in February 2020 — just weeks before COVID-19 stay-at-home orders were announced in Michigan.

Automotive 52

Automotive Meeting Policies Media 52

Stephen Waddington

MAY 9, 2020

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Image credit: The Bigger Picture.

Brand 157

Brand Branding Travel Crisis 157

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. Neither the tech platforms nor governments nor journalists can fact-check their way out of the crisis of truth and trust that Western democracy currently faces.”.

Government 131

Government Conference Education Exercises 131

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. People needed help, knew we had a big national crisis, a global crisis, and said, “We really are going to need our institutions to step up.” You can see what we found mid-year is a surge in trust. Paul: And suppliers? Yes, absolutely.

Brand 78

Brand Branding Media Government 78

NewsWhip

MARCH 25, 2020

One of the positive effects of this is that people are turning to news organizations that they trust to get news of the crisis. Facebook engagements to web articles about coronavirus, Trump, and Biden in 2020. Facebook engagements for selected publishers in 2020. COVID-19 content engagement overall . It’s not even close.

Facebook 174

Facebook Crisis Report Data 174