Sword and the Script
DECEMBER 22, 2020
Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. in 2019, reaching a record $4.5 B2B prospects consume 11 or more pieces of vendor content. (Source: B2B Sales Cycles ). Live events shrink by 64% in 2020. Source: US B2B Tradeshows ).
Sword and the Script
DECEMBER 10, 2019
The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.
Cision
JANUARY 9, 2018
Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. OpenTable used infographics to garner earned media and boost engagement from targeted yet unexpected audiences. How to do it?
Contently - Strategy
DECEMBER 5, 2019
It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.
Sword and the Script
JULY 19, 2022
Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. That’s up from 17 interactions in 2019. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. Case in point?
Contently - Strategy
AUGUST 22, 2019
Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. On average, it takes a consumer 7 points of contact to feel they have a relationship with a brand. A post shared by Citibank (@citibank) on Jan 22, 2019 at 11:47am PST. Citi Entertainment.
Shift Communications
JANUARY 2, 2019
Where will Public Relations take us in 2019? Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Answer: wherever we want. Now the questions include: What can I do to manage and enhance the reputation of my company? Research & Insights.
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