Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

PR in High Definition

DECEMBER 17, 2018

As the nights draw in and Christmas approaches, thoughts of 2019 planning are well underway but instead of looking to the future, we’re going to take a look back over the past year and highlight some of the key trends and events that have taken place in world of communications to give us some inspiration for the year ahead.

YouTube 48

YouTube Ethics Crisis Industry 48

PR in High Definition

JULY 21, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 77

Reputation Employee Film Internal 77

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. The #FuturePRoof community goes from strength-to-strength. In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Broom, David M.

Government 103

Government Education Print Ethics 103

PR in High Definition

JULY 31, 2020

Fast forward 850 years… It is alleged that two members of eBay’s executive team sent or forwarded text messages in 2019 suggesting it was time to “take down” a newsletter editor and its publisher, a husband and wife team, and all because they had criticised eBay. All because Becket had criticised the King.

Reputation 62

Reputation Employee Film Internal 62

Sword and the Script

JANUARY 18, 2020

While the film is largely about political communication, the Bernays’s example is a reminder that there is precedent for the application of in business. The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you.

Film 87

Film Ethics Employee Data 87

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 78

Ethics How To Training Employee 78

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. I hope your readers will join me!

Interviews 105

Interviews Ethics Government Internal 105

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. As a communications pro, you are generally privy to conversations the rest of your peers are not. The company “ proactively” severed a relationship with Cision in 2019 after enhancing its capabilities. Internal comms metrics.

Software 85

Software Pitching Internal International 85

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Maxim Behar

JANUARY 18, 2023

They don't remember hyperinflation, they don't remember the hard winters, they don't even remember the crisis of 2008-2009. In general, after the 2008 crisis. He wasn't very happy that we were doing a Communication Forum on the back of the World Economic Forum because we did it right after. Never, on any occasion.

Government 72

Government Education Course Ethics 72

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The irony is, like many GCs, in-house communications and marketing people often grow up in an agency.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 196

Marketing Content Marketing Data Social Media 196

Critical Mention

AUGUST 26, 2018

Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. Ethics is our foundation, and the guidance that we give through our Code of Ethics in concert with our Board of Ethics and Professional Standards is what research has shown our members appreciate and value the most about PRSA.

Interviews 79

Interviews Ethics Conference Leadership 79

Stern + Associates

JANUARY 6, 2022

Navigating the Ethics of Artificial Intelligence. Recently named Dean of the College of Engineering at The Ohio State University, Howard specializes in developing robotic and AI technologies that improve our daily home, life and work interactions, while addressing ethical concerns when deploying these systems to serve society.

Leadership 62

Leadership Policies Engineering Technology 62

Contently - Strategy

FEBRUARY 1, 2019

They’re the generation most fluent in online communications, they don’t see a big difference between network TV and streaming or social content, and they don’t find ads as obtrusive as the rest of us old people. — Wendy's (@Wendys) January 27, 2019. The line between UGC and branded content has gotten blurry.

YouTube 112

YouTube Instagram Ethics Film 112

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. What societal issues does every company have an ethical duty to support?

Ethics 62

Ethics Company System Corporate 62

Newsfile

OCTOBER 10, 2023

Boeing’s 737 Max Crisis (2019-2020) : Boeing faced a major public relations crisis after two crashes involving its 737 Max aircrafts in 2018 and 2019. In the 2019 press release below, Johnson & Johnson confirmed that there was no asbestos in its baby powder after allegations were made.

Privacy 52

Privacy Ethics Airlines Data 52

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Science is complex, sure, but many healthcare companies have struggled to communicate complicated topics to a general audience. According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Science is complex, sure, but many healthcare companies have struggled to communicate complicated topics to a general audience. According to a 2019 Gallup poll , 70 percent of people have a negative view of the U.S.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

DECEMBER 15, 2021

Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Three decades on I’m less positive. It clearly isn’t enough.

Publicity 128

Publicity Government Guidelines Facebook 128